Author name: Paul Nowell

Paul Nowell is a known Amazon entrepreneur and an authority on the Amazon FBA selling model. With years of hands-on experience, he has mastered the art of building a successful Amazon business from the ground up. His journey from a novice seller to a thriving online merchant has equipped him with invaluable insights and strategies that he now shares on GoFBA Hub.

How To Use Helium 10 Xray For Product Research?

Helium 10 Xray is a powerful tool for Amazon sellers, simplifying product research with key insights like sales, revenue, and competition. It allows users to analyze market trends, research products on Amazon and Walmart, and even locate suppliers through Alibaba. With features like ASIN Grabber, review analysis, and supplier integration, Xray provides all the tools

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Helium 10 Chrome Extension — How To Install & Use It?

The Helium 10 Chrome extension is a free tool that provides valuable data to help Amazon sellers find profitable products and keywords for their listings. It offers real-time insights while browsing Amazon product pages, making it a convenient way to gather useful information. Though it works similarly to the Helium 10 web platform, the extension

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Helium 10 Starter vs Platinum (2025) — Which Plan Is Best?

Helium 10 Starter and Platinum are two popular plans designed for Amazon sellers with different needs. The Starter plan is perfect for beginners just stepping into the FBA journey, while the Platinum plan unlocks advanced tools for sellers aiming to grow and scale their business. Choosing the right plan can be tricky, especially for new

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