Author name: Paul Nowell

Paul Nowell is a known Amazon entrepreneur and an authority on the Amazon FBA selling model. With years of hands-on experience, he has mastered the art of building a successful Amazon business from the ground up. His journey from a novice seller to a thriving online merchant has equipped him with invaluable insights and strategies that he now shares on GoFBA Hub.

Helium 10 vs Viral Launch (2025) – Which Tool Is Best?

When selling on Amazon, the right tools can help you succeed in a competitive marketplace. Helium 10 and Viral Launch are two powerful options, each offering unique features to support sellers in areas like product research, keyword optimization, and competitor analysis. In this guide, we’ll break down the differences between these two tools to help

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Helium 10 Platinum Plan: Is It Worth Upgrading?

The Helium 10 Platinum Plan, priced at $99/month, is the go-to choice for entrepreneurs looking to take their Amazon FBA business to the next level. Offering a comprehensive suite of tools and features, it provides everything needed to optimize product listings, track keywords, and analyze market trends, making it a step up from the Starter

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Helium 10 Gems (2025) — Create Custom Amazon URLs

Helium 10 Gems is a free, easy-to-use tool that helps Amazon and Walmart sellers create optimized URLs for their product listings. By generating custom URLs, sellers can improve visibility, boost search rankings, and attract more traffic to their stores. Whether you’re launching a new product or running a promotional campaign, Helium 10 Gems offers valuable

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Helium 10 UAE

Helium 10 UAE — Is It Available for Amazon Sellers?

Amazon sellers in the United Arab Emirates (UAE) can now use Helium 10’s powerful features to develop and optimize their Amazon marketplace businesses. Sellers can use almost all the tools from its suite to streamline their operations and boost their sales.  But to what extent? Does it work the same for the sellers from the

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Keepa Free Trial (2025) — Get Unlimited Access

The Keepa Free Trial is an excellent option for users looking to explore Amazon price tracking before committing to a paid subscription.  Keepa is a popular tool for tracking Amazon prices, monitoring price history, and setting up price alerts. It’s especially useful for shoppers, sellers, and anyone interested in tracking product price fluctuations on Amazon. 

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Top 7 Jungle Scout Alternatives Of 2025 (Free & Paid)

If you’re an Amazon seller, you’ve probably heard of Jungle Scout—one of the most popular tools for product research, sales tracking, and keyword analysis. It’s a go-to choice for many, but let’s be real: it’s not perfect for everyone. The biggest downside? Pricing. Jungle Scout’s plans start at $49 per month for the basic version

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Is Amazon FBA Worth It In 2025? (My Honest Opinion) 

Selling on Amazon FBA sounds like a dream—Amazon stores your products, handles shipping, deals with customer service, and even manages returns. But before you jump in, the big question is: Is Amazon FBA really worth it? The answer isn’t the same for everyone. While some sellers make thousands (or even millions), others struggle with high

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