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November 25, 2024

As an Amazon seller, one of the most crucial aspects of your success is effective keyword research. Identifying the right keywords that your target customers are searching for can make or break your product listings. 

However, manually sifting through the massive Amazon search data is a time-consuming and laborious task. This is where Helium 10 Cerebro, a powerful reverse ASIN research tool, comes into play.

This tool has mastered the ability of keyword research and provides a list of relevant keywords that your competitors are using to rank better. I will discuss more about Helium 10 Cerebro in the following guide and how you can use this tool to stay ahead of the competition. 

What Is Helium 10 Cerebro?

Helium 10 Cerebro is a comprehensive keyword research tool within the Helium 10 suite. It allows you to reverse-engineer the keyword strategies of your competitors by analyzing their product listings. 

Helium 10 Cerebro
Source: Helium 10

By simply entering the ASIN (Amazon Standard Identification Number) of a competitor’s product, Cerebro provides a wealth of insights, including:

1. Total Keywords: Cerebro offers a detailed breakdown of the total keywords associated with a product, categorizing them into sponsored, organic, and Amazon-recommended keywords. This information is invaluable for understanding how your competitors are optimizing their listings.

2. Word Frequency: The tool analyzes the frequency of words used in a product’s keyword set, giving you a deeper understanding of the most critical terms that are driving traffic and sales.

3. Advanced Filters: Cerebro’s advanced filtering options allow you to refine your keyword research by factors such as search volume, organic rank, sponsored rank, and the number of competing products. This helps you identify the most promising opportunities.

4. One-Click Filters: For quick access to high-potential keywords, Cerebro offers one-click filters to uncover “Top Keywords” or “Opportunity Keywords” with a single click.

5. Keyword Sales Data: Available in the Diamond and Elite Helium 10 plans, Cerebro can estimate the monthly sales volume attributed to each keyword, providing a clear picture of which keywords are driving the most revenue.

6. Competitor Performance Insights: The tool analyzes the ranking performance of competing products, including their sponsored and Amazon-recommended positions, giving you a comprehensive view of the competitive landscape.

Helium 10 Cerebro Pricing

Helium 10 offers four different plans. Here are details of all the paid plans with Cerebro usage limit: 

Helium 10 PlanMonthly PriceCerebro Uses Per Day
Starter Plan$392
Platinum Plan$99250
Diamond Plan$279250
Supercharge Your BrandContact SalesUp to 500 
Helium 10 Cerebro Pricing
Source: Helium 10

While the free Helium 10 plan offers a limited demo version of Cerebro, the paid plans unlock the tool’s full capabilities, allowing you to conduct comprehensive keyword research and competitor analysis.

Getting Started With Helium 10 Cerebro

Using Helium 10 Cerebro is a straightforward process. Here’s a step-by-step guide to get you started:

Step 1: Find The ASIN

Locate the Amazon Standard Identification Number (ASIN) of the product you want to research, either from the product’s page or by using the Helium 10 Chrome extension.

Find the ASIN
Source: Helium 10

Step 2: Select The Marketplace

Ensure you analyze the correct Amazon or Walmart marketplace by clicking the flag icon in the search bar and choosing the appropriate region.

Select the Marketplace
Source: Helium 10

Step 3: Enter The ASIN

Type or paste the ASIN into the search field and click “Get Keywords” to initiate the reverse lookup process.

Enter the ASIN
Source: Helium 10

Step 4: Wait For Cerebro To Fetch The Details

Depending on the number of ASINs provided, Cerebro will take some time to generate the results. Be patient as the tool scours the data and provides a comprehensive analysis.

Wait for Cerebro to Fetch The Details
Source: Helium 10

Step 5: Explore The Results

Cerebro will display a wealth of data, including the Keyword Distribution, Word Frequency, and a detailed keyword table. Use the advanced filters to refine your search and uncover the most valuable insights.

Explore the Results
Source: Helium 10

Step 6: Analyze And Act

Examine the keyword data, paying close attention to metrics like search volume, Cerebro IQ Score, and the number of competing products. 

Analyze and Act
Source: Helium 10

You can add these keywords to “My List” to optimize your product listings and outperform your rivals. Also, you can add them to Keyword Tracker or Adtomic for PPC campaigns. 

Benefits Of Helium 10 Cerebro

Leveraging Helium 10 Cerebro can provide a significant advantage for Amazon sellers. Here are some of the key benefits:

Competitor Keyword Research: Gain a deep understanding of your competitors’ keyword strategies and use that knowledge to outrank them on Amazon. By reverse-engineering their tactics, you can identify the most effective keywords and incorporate them into your own listings.

High-Converting Keyword Identification: Discover the keywords and phrases that are driving sales and conversions for your competitors, and incorporate them into your own product listings to boost visibility and conversions.

Improved Product Launch Strategy: Utilize Cerebro’s insights to time your product launches and optimize your listings for maximum visibility and impact, ensuring your products are discovered by the right customers.

Competitive Pricing Strategies: Analyze your competitors’ pricing structures and adjust your product prices accordingly to remain competitive and attractive to shoppers.

Optimized Product Listings: Use Cerebro’s data to enhance your product titles, descriptions, and backend keywords, making your listings more searchable and appealing to potential buyers.

Higher Search Ranking: Identify the most relevant and high-performing keywords to target, helping your products climb the search rankings and reach more prospective customers.

Increased Sales and Revenue: By implementing the insights from Cerebro, you can drive more targeted traffic to your listings and convert more visitors into paying customers, ultimately boosting your sales and revenue.

Maximizing Your Cerebro Experience

To make the most of your finite Cerebro usage, consider the following tips:

Leverage Helium 10’s Training Resources

The Helium 10 platform offers a wealth of educational content, including pro-level training videos, FAQs, and blogs that can help you become a Cerebro master.

Join The Helium 10 Community

Connect with fellow Amazon sellers in the Helium 10 Facebook group to exchange insights, troubleshoot issues, and stay up-to-date with the latest Cerebro best practices.

Integrate Cerebro With Other Helium 10 Tools

Combine Cerebro’s keyword research capabilities with other Helium 10 tools, such as Magnet and Black Box, for a comprehensive approach to your Amazon selling strategy.

Cerebro vs. Magnet: Complementary Keyword Research Tools

While both Cerebro and Magnet are powerful keyword research tools within the Helium 10 suite, they serve different purposes:

Helium 10 Magnet

Magnet is better suited for initial, broad keyword research. It allows you to input seed keywords and generates thousands of related, expanded keywords that you can consider for your product listings.

Helium 10 Cerebro

On the other hand, Cerebro is a more tactical tool, focusing on the actual keywords that a specific competitor’s product is ranking for. It provides a deep dive into the keyword strategies that are driving the success of your rivals.

In most cases, successful Amazon sellers use both Cerebro and Magnet in their keyword research process. Magnet helps them find a pool of high-demand, low-competition keywords, while Cerebro validates those keywords by revealing how competitors are leveraging them.

Who Should Use Helium 10 Cerebro?

Helium 10 Cerebro is a versatile tool that can benefit a wide range of Amazon and Walmart USA sellers:

  • Beginners: Newcomers to the platform can use Cerebro to identify low-competition, high-potential keywords to help their products stand out in the crowded Amazon marketplace.
  • Experienced Sellers: Seasoned sellers can leverage Cerebro to stay ahead of the competition, uncover new opportunities, and refine their keyword strategies for maximum impact.
  • Helium 10 Alternative Users: Sellers using other tools can switch to Helium 10 Cerebro to access its unique reverse ASIN lookup capabilities and gain a competitive edge.

More On Helium 10:

Conclusion: Use Cerebro To Get Relevant Keywords For Amazon Listings And PPC Ads!

With Helium 10 Cerebro, you can completely change the way you investigate and enhance your Amazon product listings. 

Cerebro provides unmatched insights that can help you outperform the competition and increase traffic, sales, and revenue to your business by reverse-engineering the keyword strategies used by your rivals.

Even the most basic paid Helium 10 plans access Cerebro’s full capability despite the tool’s usage constraints.

So, don’t hesitate – unlock Cerebro today with any paid Helium 10 plan and take your Amazon selling success to new heights!

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