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November 9, 2024

But why should Helium 10 be your go-to choice for keyword tracking? In this article, I’ll explain everything you need to know about the Helium 10 Keyword Tracker. 

Plus, you’ll get actionable insights and strategies to leverage this tool for optimal results. 

So, whether you’re a beginner dipping your toes into the Amazon/Walmart world or an experienced seller looking to optimize your operations—this article is for you. 

Let’s dive into it!

Key Takeaways: Helium 10 Keyword Tracker

This tool is available for an additional $19 per month for all Platinum and Diamond plan users.
Helium 10’s Keyword Tracker is an essential tool that provides real-time data on keyword rankings to improve visibility and sales on Amazon and Walmart. 
 Helium 10’s Keyword Tracker empowers sellers to make informed decisions with keyword tracking of up to 2,500 for Amazon and 250 for Walmart.
Helium 10


What Is The Helium 10 Keyword Tracker? 

The Helium 10 Keyword Tracker is a tool under its Analytics tab that helps track product ranks for up to 2,500 Amazon keywords. This can help you identify issues, optimize your Amazon or Walmart listings, and track your competitors’ business ways. 

However, Helium 10 Platinum plan users or above can only access this tool at $19/month.

Pros And Cons of Helium 10 Keyword Tracker

Before we get into the main crux of it, here are some areas that Helium 10 excels and lacks.

Helium 10 Keyword Tracker Pros

  • Extends the keyword tracking limit for Amazon and Walmart keywords.
  • Provides effective keyword analysis with quality insights.
  • Has an easy-to-use interface.

Helium 10 Keyword Tracker Cons

  • Only available for diamond and platinum plan users at $19 per month.
  • Starter plan users have to buy via ala carte plan at $59 per month!

What Is Helium 10 Keyword Tracker Used For?

Consider this scenario: You’ve researched and found the perfect keywords for your product listing using Cerebro or Magnet. You’ve incorporated them into your title, product description, and backend search terms. 

That’s great, but this is only half the battle won. The other half lies in tracking these keywords to understand their performance. 

Helium 10 Keyword Tracker - Overview

Are they driving enough traffic to your listing? Are they helping you rank higher in search results? These are vital questions that Helium 10 keyword tracking can answer.

This is when the keyword tracker helps you stay ahead of the competition and optimize your product listings to cater to the ever-evolving customer demands. 

What Makes Helium 10 Keyword Tracker Unique?

Helium 10 Keyword Tracker is no ordinary keyword tracking tool. It is a specialized solution designed to track the performance of specific keywords for your products on Amazon and Walmart. 

It provides comprehensive, real-time data on how your keywords are performing in these marketplaces, thereby serving as a critical component of your Amazon FBA strategy.

What sets the Helium 10 Keyword Tracker apart from other tracking tools? It’s the sheer volume of keywords it can handle. With this tool, you can track a staggering number of keywords: up to 2,500 for Amazon and 250 for Walmart! 

This impressive capacity allows sellers to monitor a comprehensive list of keywords and gain insights that can help optimize their product listings.

Helium 10 Keyword Tracker Pricing

As mentioned, only users from the Platinum and Diamond plan categories can use this keyword tracker in addition to their existing subscription plans. 

This add-on pricing is $19 per month and depending on the subscribed plan, a user can track from  500 to 2,500 keywords.

Ala carte plan:

The keyword tracker is available at a much higher price—$59 per month—for starter plan users.

How To Set Up the Helium 10 Keyword Tracker

Starting your Amazon FBA and/or Walmart journey with Helium 10 requires solid groundwork. This begins with setting up your account correctly.

It might seem daunting at first, but we assure you, it’s as easy as pie!

Creating a keyword list is the first step toward tracking your product’s performance. Now, how do you go about this?

Step 1: Access the Helium 10 dashboard and find the ‘Keyword Tracker’ tool.

Helium 10 Keyword Tracker - Analytics

Step 2: Select the marketplace where you want to track these keywords.

Select The Marketplace

Step 3: Click on ‘Add Keywords’, and a new window will appear.

Add Keyword

Step 4: Here, enter your product URL or ASIN. Next, enter the desired keywords. Remember, these should be relevant to your product.

Enter Your URls

Step 5:  Hit “Start Tracking,” and your keywords will appear in your tracking list.

Start Tracking

Result: Check the results here.

Result

Navigating Through The Helium 10 Keyword Tracker

The dashboard can seem difficult at first glance for beginners and even some experienced sellers. Let’s dive in to understand the features and how best to utilize them.

The Keyword Tracker Dashboard

The Helium 10 Keyword Tracker dashboard is designed intuitively for easy navigation. 

Key components include a search bar for quick access to specific keywords, a graph area for visualizing trends, a keyword list that displays your tracked keywords, and a panel that shows each keyword’s ranking for your product.

Keyword Tracker Dashboard

The dashboard also provides data on additional metrics such as search volume, ranking trends, and sponsored ASINs. 

These tools are essential in gaining insights into your product’s keyword performance and making informed decisions for optimization.

By tracking your keywords and monitoring their performance on the dashboard, you can identify which ones are driving the most traffic to your product listing.

provides data on additional metrics

For instance, if the keyword “waterproof fitness tracker” constantly ranks high and has a significant search volume, you can deduce it’s a high-performing keyword.

Focusing on these high-performing keywords in your product listing and marketing efforts can streamline your workflow and potentially increase your sales.

Keyword Tracker Metrics – Making Sense Of The Jargon 

Navigating the world of keywords can be quite complex, but understanding the metrics that matter can make a world of difference. 

  1. Search Volume – The Heartbeat of Your Keyword

Search Volume represents the number of times a particular keyword is searched within a specific timeframe. This metric is a good indicator of the keyword’s popularity and potential reach.

A keyword with a high search volume signifies a larger pool of potential customers.

  1. CPR (Cost Per Result) – Your Keyword’s Price Tag

CPR is the estimated cost of ranking your product among the top search results for a particular keyword. 

It’s like your keyword’s price tag; the lower the CPR, the better it is for your budget.

  1. Trend – Your Keyword’s Time Machine

The Trend metric is like a time machine, allowing you to see how the popularity of a keyword has fluctuated over time. It provides valuable insights into seasonal trends and can help predict future performance.

  1. Organic Rank – The True Measure of Your Keyword’s Power

The Organic Rank represents your product’s position in the Amazon SERPs when searching a particular keyword.

A lower rank (closer to #1) means your product appears higher in the search results, equating to more visibility and potential sales.

  1. Sponsored Rank – The Paid Shortcut to Visibility

The Sponsored Rank, on the other hand, shows your product’s position in the SERPs when you run paid advertisements for a specific keyword.

This can give your product a quick boost in visibility, but remember, it’s a rented position. Once the ad campaign ends, so does your sponsored ranking.

Understanding these metrics is the first step toward mastering keyword tracking. 

Mastering Keyword Performance with Helium 10 Keyword Tracker

As an Amazon FBA seller, you’re always looking for strategies to boost your sales. One of the critical aspects often overlooked is keyword performance. 

What Is Keyword Performance?

Your keyword performance is like a health check-up for your Amazon listings. It tells you how your selected keywords are performing in terms of ranking and visibility.

If your keywords rank high, they’re doing well and effectively driving traffic to your products. On the flip side, low-ranking keywords indicate that they’re not performing optimally, and adjustments may be needed.

What is Good Keyword Performance?

Typically, good keyword performance means your keywords are ranking high on Amazon’s search results—ideally on the first page.

High-ranking keywords suggest that your products are easy to find and attract potential customers. 

A study by Ahrefs found that the top-ranking page gets 31.7% of all clicks, emphasizing the importance of good keyword performance.

What is Bad Keyword Performance?

Bad keyword performance, on the other hand, is when your keywords rank low or not at all on Amazon’s search results. 

This could mean your chosen keywords are too competitive, irrelevant, or poorly optimized, making your products hard to find. 

Enhance The Way You Use Helium 10’s Keyword Tracker

How do you leverage advanced features optimally? The answer lies in understanding how these tools work and using them strategically. 

For instance, the Keyword Tracker can show you the keyword trend over time. This allows you to spot seasonal trends and prepare your inventory accordingly.

  1. Building a Winning Keyword Strategy

Crafting a keyword strategy that converts is about finding the right keywords, tracking them, and optimizing them. 

This is where the Helium 10 Keyword Tracker goes beyond the usual. It allows you to track your keyword rankings in real time, giving you a competitive edge and the ability to adapt quickly to changes.

  1. Analyzing and Adapting to Market Trends

The world of Amazon FBA selling moves quickly. Yesterday’s hot product might be today’s dud. Staying ahead of the competition requires a keen understanding of market trends and the ability to adapt swiftly. 

This is another area where Helium 10 Keyword Tracker shines. With its data-driven insights, it’s easier than ever to identify trending products and keywords. 

Troubleshooting Common Issues with Helium 10 Keyword Tracker

As with any tool, users may encounter issues with the Keyword Tracker. However, most of these are easily fixable.

  1. Drop in rankings 

One common concern is the seemingly sudden drop in keyword ranking. This often happens when Amazon updates its algorithm or if there’s a sudden influx of new competitors. 

However, rather than viewing this as a setback, consider it an opportunity to reassess your keyword strategy and make necessary adjustments.

  1. Not in the Top 308 message

Another common issue users encounter is the “Not in Top 308” message. This simply means your product doesn’t rank in the top 308 for the specific keyword. 

While this may seem like a blow, it’s essential to remember that the Amazon marketplace is competitive. It’s not uncommon for products to take time to climb the ranks, especially for highly competitive keywords.

The key to troubleshooting these issues is understanding the workings of the Keyword Tracker and being proactive in your response.

Note: It’s also worth noting that the Helium 10 team is always ready to assist with any concerns, ensuring you can maximize the potential of this powerful tool.

User Reviews on Helium 10 Keyword Tracker

Checking how a feature is helping actual users is really necessary as usability should also translate to a better user experience and actual results. Here are a couple of user testimonials of users who tried the Helium 10 Keyword Tracker.

Source: Helium 10 reviews on G2

  1. Bilal B. – Helium 10 user

⭐⭐⭐⭐⭐

“Keyword tracker works really good! Cerebro and Magnet tools helped me lot for keyword research. They are nice tools to find new keywords for your products. Since I am a consultant I am not researching for new products to sell but only enhanced what we are selling and I can say I am using Helium10 for all of these steps and it makes my life easier. I am very pleased with ADS as well. You can organize and automate your after sell emails too. I think, Helium10 flexible options and design patterns that make your emails look really cool. You can also check Alerts tool to keep track your products. It is hard to tracking 600 products without a tool like Alerts. Alerts let you know about hijackers and all kind of changes happened in your products.”

  1. Muhammad A. – Helium 10 User

⭐⭐⭐

“I like all the options, Xray, Magnet, Cerebro, Keyword Tracker, listing Quality Score, product ranking, and many more. It helps to grow your sales and the main thing is how can take the leverage by using Helium 10. because it improves your sales with the gathered data. Thanks”

More On Helium 10:

Conclusion: Helium 10 Keyword Tracker Works Accurately

In an ever-competitive market, keyword tracking is fast emerging as a vital tool for success. Using a tool like Helium 10’s Keyword Tracker is no longer a luxury—it’s a necessity. 

While we can’t predict and pinpoint the exact moves to make, we can be confident that such insights take us close to crafting the perfect strategy to thrive

Whether you’re a beginner e-commerce seller or an experienced veteran, leveraging tools like Helium 10’s Keyword Tracker allows sellers to work smarter, not harder, and stay ahead of the competition. 

The future of selling on Amazon and Walmart is here—are you ready?

FAQs

What does Helium 10’s Keyword Tracker do?

Helium 10’s Keyword Tracker provides real-time data on the performance of specific keywords for your products on Amazon and Walmart. It helps monitor how well your selected keywords are ranking, enabling you to optimize your listings for better visibility and increased sales.

How can Helium 10’s Keyword Tracker improve my sales on Amazon?

By allowing you to track the effectiveness of your keywords in real time, Helium 10’s Keyword Tracker helps you identify high-performing keywords to focus on and underperforming ones to adjust.

Can Helium 10’s Keyword Tracker help me understand my competition?

Helium 10’s Keyword Tracker offers insights into competing products for each keyword, enabling you to gauge the competition accurately, strategize your moves, and find opportunities to differentiate your products.

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