Helium 10 Black Box is one of the most popular Amazon product research tools, designed to help sellers easily find profitable products. For both beginners and experienced sellers, choosing the right product is the biggest challenge in Amazon FBA.
Black Box solves this problem by analyzing millions of listings and revealing opportunities based on sales volume, competition, reviews, and pricing.
In this guide, you will learn how Helium 10 Black Box works, its key features, pricing options, and step-by-step methods to start product research. By the end, you will know how to use this tool to discover winning products and grow your Amazon business.
Key Takeaways
What Is Helium 10 Black Box?
Helium 10 Black Box is an advanced software designed specifically for Amazon sellers who are aiming to discover lucrative product opportunities.
It analyzes large quantities of data to identify items that meet certain criteria, such as sales volume, competition level, and potential profitability. For Amazon sellers, this tool is an absolute deal breaker, offering a competitive edge in a market where decisions are based on data.
By using Black Box, Amazon sellers can:
- Quickly identify products with high sales potential and low competition
- Analyze historical sales data and trends to predict future performance
- Assess the competitive landscape and identify opportunities to differentiate their offerings
- Optimize their product listings to improve visibility and sales
- Make data-driven decisions about which products to source and sell
Who Is Black Box For?
- New Amazon Sellers: For those new to Amazon selling, Helium 10 Black Box offers a user-friendly way to conduct product research. The tool’s intuitive interface and powerful filtering capabilities make it easier for novice sellers to identify profitable products and navigate the competitive landscape.
- Existing Amazon Sellers: The tool’s ability to track historical sales trends, analyze competitor products, and uncover niche opportunities can help seasoned sellers stay ahead of the curve and maintain a competitive edge.
- Curious Minds About Product Research: Beyond just Amazon sellers, Helium 10 Black Box can be a valuable resource for anyone interested in the world of product research and e-commerce.
Getting Started With Helium 10 Black Box
Now that you are aware of Helium 10 Black Box, let’s see how to get started with this tool:
Step 1. Setting Up A Helium 10 Account
To begin with the Black Box tool, you must have an active Helium 10 account. You can start with the free plan if you are a new user. You will get a 5-lifetime usage with the free plan.
You can sign up for a free account using your email address and name. After the registration, you will be redirected to the Helium dashboard, from where you can access the Black Box tool.
Step 2. Access Helium 10 Black Box
As soon as you open the Black Box from the Tools section in the dashboard, you see two options for filter: Simple and Advanced.
The simple one is a basic filter for new Amazon sellers who don’t know much about parameters and metrics in a product listing. On the other hand, the advanced filter is for sellers who want to find products that match their exact criteria.
Let’s start with the simple filter first.
Step 3. Basic Product Research
You can do basic product research with Black Box’s simple filter.
You can set these common parameters to find product opportunities:
- Amazon Marketplace: Choose a specific marketplace where you want to sell your products
- Product Category: Category you are interested in selling (i.e., clothing, electronics, pet supplies, etc.)
- Improvement Range: How much improvement you want with the product
- Price Range: Select the price range
- Competition Range: Select the competition level (select low competition level if you are just starting out)
- Monthly Revenue: Monthly revenue generated by the product
Within seconds, the Black Box will come up with a product list that matches your criteria.
You can check the box in front of potentially profitable products and save them to “My Lists.”
Step 4. Using The Advanced Filter
The advanced filter includes multiple advanced parameters that narrow down the product lists to show products with exact matching criteria.
Additional parameters include:
- Review count
- BSR (Best Seller Rank)
- Number of Sellers
- Images
- Shipping Size
- Listing Age
- Monthly Revenue
After filling out the relevant parameters, Black Box shows a list of products that match your criteria.
Add these products to “My Lists” and compare them later for your own product listing.
Filters To Use In Helium 10 Black Box For Product Research
Here are the key metrics and parameters you should use in Helium 10 Black Box:
- Monthly Search Volume: This metric shows the estimated number of times a particular keyword is searched on Amazon per month. It helps sellers gauge the demand for products related to that keyword.
- Number of Competing Products: This parameter indicates the number of products currently ranking for a specific keyword. It helps sellers assess the level of competition for a particular product or niche.
- Average Price: This metric shows the average price of products ranking for a specific keyword. It helps sellers determine their products’ potential price range.
- Average Revenue: This metric estimates the average monthly revenue generated by products ranking for a specific keyword. It helps sellers evaluate the potential profitability of a product or niche.
- Average Reviews: This metric shows the average number of product reviews ranking for a specific keyword. It helps sellers understand the level of customer engagement and satisfaction in a particular niche.
- Average Rating: This metric indicates the average star rating of products ranking for a specific keyword. It helps sellers assess the overall quality and customer satisfaction of products in a niche.
- Opportunity Score: Helium 10 calculates this proprietary metric, which takes into account various factors such as search volume, competition, and potential profitability. It helps sellers identify high-potential product opportunities.
- Title Density: This metric shows the percentage of products in the search results that include the exact keyword in their titles. It helps sellers optimize their product titles for better visibility.
- Sponsored ASINs (Amazon Standard Identification Number): This metric indicates the number of sponsored products (ads) appearing in the search results for a specific keyword. It helps sellers gauge the level of advertising competition.
- Competing Sellers: This parameter shows the number of unique sellers offering products for a specific keyword. It helps sellers assess the overall level of competition in a niche.
- Sales to Reviews Ratio: This metric compares the number of sales to the number of reviews for a product. It helps sellers identify products with potentially manipulated reviews or abnormal selling patterns.
- Fulfillment Method: This parameter indicates whether the products are fulfilled by Amazon (FBA) or by the seller (FBM). It helps sellers understand the dominant fulfillment method in a particular niche.
Helium 10 Black Box Pricing
The Black Box tool is available with every Helium 10 pricing plan. However, the number of uses differs for every plan. Let’s take a look at its pricing and limitations:
| Helium 10 Plan | Monthly Price | Annual Price (per month) | Black Box Usage |
|---|---|---|---|
| Starter | $39 | $29 | 20 lifetime uses |
| Platinum | $99 | $79 | 250 uses/day |
| Diamond | $279 | $229 | 250 uses/day |
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Conclusion: Find Profitable Products With Helium 10 Black Box
Helium 10 Black Box is a powerful tool that can greatly enhance the product research process for Amazon sellers. By using its advanced filters and data analysis capabilities, sellers can uncover hidden opportunities, make data-driven decisions, and gain a competitive edge in the market.
Whether you’re a new seller just starting out or a seasoned veteran looking to optimize your product offerings, Helium 10 Black Box is an invaluable resource. With its user-friendly interface, comprehensive metrics, and actionable insights, this tool can help you supercharge your Amazon business and achieve long-term success.
FAQs
Yes, Helium 10 offers a Free plan with 5 lifetime uses of Black Box. This lets you try the tool before upgrading.
Helium 10 Black Box analyzes vast amounts of Amazon data to identify products that meet your specified criteria, such as price range, competition level, and sales volume. Use advanced filters and metrics to discover products with high potential profitability and low competition.
While designed for Amazon, Helium 10 also supports Walmart product research in some tools. Black Box itself is primarily Amazon-focused, but insights can inform broader e-commerce strategies.
Helium 10 Black Box pulls data directly from Amazon, ensuring that the information is up-to-date and accurate. The data is refreshed regularly to provide users with the most current insights and trends in the Amazon marketplace.
