Get 40% Off for 12 Months!

 Helium 10 Black Friday sale is live where they are offering 40% off for 12 months on their Platinum Plan.

-
DAYS
-
HOURS
-
MINUTES
-
SECONDS
Written by
Reviewed by
August 28, 2024

Helium 10 Starter and Platinum are two of the most popular plans for Amazon sellers. The Starter plan is ideal for new and aspiring FBA sellers, while the Platinum plan provides access to advanced Helium 10 tools for sellers looking to scale up.

However, when it comes to choosing between these plans, new sellers often get confused. It becomes more challenging if you decide to upgrade from the free plan. 

Which one is right for your business needs? Which plan offers maximum value for money?

In this article, I have compared both plans in detail where we’ll take a look at what they offer, limitations, and ultimately, helping you decide which one you should select. 

Helium 10 Starter Vs Platinum: Key Takeaways

The Starter plan is the basic plan of Helium 10 priced at $39/month and is suitable for launching one or two products.
Helium 10 Platinum comes at $99/month and is best for growing Amazon and Walmart seller.
You can upgrade from Helium 10 Starter to the Platinum plan whenever you want. 
Starter vs Platinum

Helium 10 Starter vs Platinum: Key Difference

For quick readers, here’s a quick comparison that will give you an overall idea of both plans: 

FeaturesHelium 10 StarterHelium 10 Platinum 
Pricing $39/month $99/month
Tools Available 20+30+
Xray Keywords5 UsesUnlimited
Cerebro2 Uses250 Uses
Magnet2 Uses250 Uses
Scribbles LimitedUnlimited
Keyword Tracker Not available500 Keywords 
Market Tracker 1 MarketplaceUp to 3 Marketplaces 
Freedom TicketAvailableAvailable 

Comparison Between Helium 10 Starter vs Platinum Plans

If you want to make a well-informed decision when picking between the Helium 10 Starter and Platinum plan, make sure to go through the side-by-side comparison of both plans. 

1. Product Research

Helium 10 has five research tools in the product research category. Each of them comes with different usage limitations for every plan.

Starter Platinum 
Black BoxLimitedUnlimited
Trendster
Xray 
Xray for WalmartLimitedLimited
Review Insights 
Helium 10 Starter vs Platinum - Black Box

The key factor in choosing one of the plans is the Black Box feature. If you are specifically interested in finding new products to launch in your preferred marketplace, the Platinum plan is the best option, as it offers unlimited access to Xray and Black Box. 

The Starter plan is great for assessing the product’s potential performance on Amazon and Walmart (if you already have one to sell). 

2. Keyword Research

The keyword research tools in Helium 10 provide a list of the right keywords you can target for your listings and PPC campaigns. 

StarterPlatinum
Cerebro (AMZ + Walmart)LimitedUnlimited 
Magnet (AMZ + Walmart)LimitedUnlimited
Xray Keywords5 UsesUnlimited 
Keyword SalesNot Available
Advanced Brand Analytics Not Available 
Helium 10 Starter vs Platinum - Cerebro

Most of the keyword research tools on the Starter plan are available for limited usage (like two searches per day) or completely unavailable. Tools like Keyword Sales and ABA are only accessible if you have connected your Seller Central to the Helium 10 suite. 

3. Listing Optimization

Helium 10’s listing optimization tools allow you to create listings from scratch. Also, you can analyze top competitors’ listings and craft a perfectly optimized listing. 

Starter Platinum 
Starter Platinum 
Listing Analyzer2 Uses50 Uses
Listing Builder2 suggested searches 20 listings + 20 suggested searches (No Amazon sync)
ScribblesLimitedUnlimited
FrankensteinLimited Unlimited
Helium 10 Starter vs Platinum -Listing Optimization

4. Operations

The Operations category in Helium features core tools for keeping your Amazon listings up to date with real-time data. Let’s see what tools are available in this category for both plans: 

StarterPlatinum
Follow UpNot Available 5,000 emails
Alerts2 products 20 products
Refund GenieNot AvailableNot Available
Inventory ManagementLimited40 SKUs
Inventory Protector

As mentioned above, the Starter plan can only handle two product listings for sellers. So, you will get all the updates on your two selected products. 

Also, there are no options to send follow-up emails to your existing customers with this basic plan. If you have multiple products on board, consider choosing the Platinum plan. 

5. Analytics 

The analytics part on Helium 10 helps you track profits, keywords, and different markets of Amazon and Walmart. However, you will get basic access to tools with these plans in this category.

Analytics FeaturesStarter Platinum
Keyword Tracker (Amazon)Not Available500 Keywords
Keyword Tracker (Walmart)Not Available100 Keywords
Profits (Amazon)
Profits (Walmart)LimitedLimited
Market Tracker1 MarketplaceUp to 3 Marketplaces

You won’t be able to track specific keywords with the Helium 10 Starter plan. With the Platinum plan, you will get access to the keyword tracking tools. However, for in-depth insight, you will need the Keyword Tracker add-on, which costs $19 per month. 

5. Learning 

Apart from offering a suite of Amazon seller tools, Helium 10 has a hub for learning and FBA education. New sellers can take advantage of monthly training and in-person workshops to launch a product on the marketplace like a pro. 

Learning OptionsStarter Platinum
Freedom Ticket
Exit TicketNot AvailableNot Available
Amazon PPC AcademyNot AvailableToken should be connected

Freedom Ticket is an advanced FBA training program structured by Kevin King. Most of the sellers subscribe to the Starter plan just to get access to this course, as it is worth $997. Sellers can get access to this premium course for $39/month. 

Helium 10 Starter vs Platinum: Pricing Breakdown

Let’s talk about the main aspect of this comparison–the pricing. Both plans offer monthly and yearly subscriptions to users.  You can check the detailed pricing of Helium 10 here.

Helium 10 Starter vs Platinum - Pricing
Helium 10 PlanMonthly PriceAnnual Price
Starter$39/month$29/month ($384/year)
Platinum $99/month$79/month ($948/year)

Both plans offer a 7-day money-back guarantee. You can terminate your subscription within seven days of purchase to get a full refund. If you want to get a refund, submit a refund request email to support@helium10.com.

Limitations Of Helium 10 Starter vs Platinum

Neither Starter nor Platinum features the complete suite of Helium 10 toolkits. Both plans have limitations and restrictions. Let’s have a look at them. 

Helium 10 Starter

As the cheapest Helium 10 plan, the Starter membership has very limited tools access and limitations.

  • No keyword tracking option
  • Only provides alerts and notifications for 2 product listings
  • Can’t send follow-up emails to customers
  • Scribbles and Frankenstein tools are limited to 30 days of usage
  • Advanced keyword research tools are either limited or missing

Helium 10 Platinum 

Helium 10 Platinum is the gateway to the platform’s actual advanced tools. However, it still has some limitations compared to other premium plans.

  • No actionable insights and recommendations for sales growth 
  • The listing builder is limited and has no advanced optimization options
  • Only manages and tracks 40 SKUs at a time
  • No option to automate refunds through Refund Genie
  • Only offers one user seat

Who Should Go For Helium 10 Starter?

Since the Helium 10 Starter plan has so many limitations and restrictions, this plan is not an ideal option for sellers with high-volume sales. But that doesn’t mean it is useless for everyone. 

It is ideal for new sellers who want to start from scratch, as it offers exclusive training and basic tools to kick-start their FBA business. Intermediate sellers with limited products to sell can also pick this plan. They can manage and track inventory with the features built into the plan. 

Who Should Go For Helium 10 Platinum?

The Helium 10 Platinum plan has higher usage limits, while some tools are unlimited to use. This plan is suitable for your business if you are an established seller with decent monthly sales and multiple products on board. 

Sellers who want to shift from gradual growth and automate some of the manual/repetitive FBA processes can also pick this plan. 

Can You Upgrade From Helium 10 Starter To Platinum?

Helium 10 allows sellers to upgrade from a low-tier plan to a higher-tier one whenever needed. If you already subscribe to the Starter plan, you can upgrade to Platinum from your profile’s “Plans & Billing” section on the dashboard. 

You can also downgrade a plan if the price doesn’t fit your budget or you accidentally subscribe to a higher plan. 

Other Helium 10 Pricing Plans 

In addition to the Starter and Platinum plans, Helium 10 also comes with other plans in order to cater to different business sizes. If you think Starter and Platinum won’t fit your needs or budget, sellers can consider the following Helium 10 plans: 

1. Free

Helium 10 doesn’t offer a free trial on its premium plans, know more about Helium 10 free trial. But beginners who want to learn about the platform’s capabilities can sign up for free. The free plan is available for a lifetime but has very limited access to available tools. 

2. Diamond ($279/month)

The Diamond plan is the most expensive plan on Helium 10. It provides unlimited accessibility to all the tools available on the platform (for most of the tools). The plan suits best for experienced and professional sellers looking to expand their FBA business to different marketplaces. 

3. Elite ($99/month)

The Elite plan is great for top-tier sellers who want to scale faster. This plan was discussed previously. Recently, Helium 10 dropped the price from $399 to $99 per month so all types of sellers can get exclusive training from industry experts. 

4. A La Carte

The “A La Carte” plan is the “pay as you go” option for sellers who need access to specific tools. Even if you are on a free plan, you can add a tool to your subscription at monthly prices. The prices range from $19/month to $59/month. 

5. Supercharge Your Brand

This is the custom plan for large businesses and industries with high-volume sales. It includes all the features from the Diamond plan and provides access to all the add-ons without additional cost. Businesses can book a demo to get customized solutions. 

Final Verdict: Starter plan is better for beginners, whereas Platinum plan is best for experienced sellers

Choosing between the Starter and Platinum plans of Helium 10 depends on your goals, needs, and budget. 

The Platinum plan includes major features of Helium 10, so intermediate sellers with multiple products should go for it. 

The Starter plan comes with basic yet essential tools. New sellers or small businesses can choose this plan until they advance enough for an upgrade. 

I hope this article provided enough information you need to pick between these plans. If you have any other questions regarding this post or Helium 10, leave a comment below. 

FAQs

What is the Helium 10 Starter Plan?

The Starter plan is the cheapest plan on Helium 10. It caters to small businesses and new sellers, as the plan has restrictions and limited accessibility to advanced tools.

How much does Helium 10 Platinum cost?

Helium 10 Platinum costs $99/month if you pay monthly. If you pay upfront for an annual subscription, you will be paying $79/month, saving 25% of the total monthly cost. 

What is the difference between Helium 10 Starter and Platinum plans?

As the name suggests, the Helium 10 Starter plan is a great starting point for new sellers planning or selling 1 or 2 products on Amazon and Walmart. On the other hand, the Platinum plan is ideal for sellers looking to scale their business to a higher level. 

Can you use the Helium 10 Starter plan for free?

There’s no way you can use the Starter plan for free. However, most of the tools are accessible in the free plan and have a limited usage per month. So you can try them before subscribing to the Starter plan.

Article By