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July 31, 2024

As per official sources, Helium 10 does not explicitly share its entire data-gathering process. Hence, how exactly Helium 10 gets data will always be unclear unless revealed otherwise. 

But that doesn’t mean there’s no relevant way to know how and where they fetch their data from. 

Just as Helium 10 scrapes data from the web, I scraped the data on Helium 10 and brought you the exact known ways they use to get their data.

Read towards the end to know how accurate Helium 10 data is and how real-life users rate this data. 

Quick Verdict:

For data required by Profits, Inventory Protector, Follow-up, Refund Genie and Alerts Helium 10 uses Amazon’s API.
Other data is calculated by monitoring and breaking down high-volume raw data using more than one artificial intelligence and machine learning model. Proprietary algorithms.
The procedure followed to collect data is done by Helium 10’s proprietary algorithms.
How Does Helium 10 Get Data

Helium 10 Data Collection And Sources

According to Helium 10, here’s the bifurcation of the data and the source of the data obtained. 

Data On Helium 10Helium 10 Data Source
Refund Genie, Inventory Protector, Profits,  Follow-Up, and AlertsAmazon API
Refund amountsConfident Estimates
All other dataHelium 10 tech team processing raw data using AI and machine learning models.

Apart from these, other sources that Helium 10 gets data from are:

  1. Amazon’s public data – Such a large volume of data from AWS contributes strongly to adding relevance to the provided data.
  2. User-generated data – The data users generate when they operate Helium 10, the tool recognizes their requirements to provide customized services. Even with the Chrome extension use. Helium 10 also gets data as an effect for every page you visit. 
  3. Third-party partners –  Helium 10 also gets data sourced from third-party providers from ecommerce platforms and experts of the industry to contribute to the service building.

Bonus: Listen to this official Helium 10 podcast episode #45, where their former CEO – Bojan Gajic, shares essential information on Helium 10’s data and accuracy. Though this is an old episode, he shares the foundational workings of Helium 10 inside it, so you should listen to it.

What Kind Of Data Does Helium 10 Collect?

Data that Helium 10 collects comes from various sources and is further processed by careful estimations based on the experience of their analysts. They provide quality and effective data that proves vital for the performance of your business. 

Here are some solutions that Helium 10 provides with this extensive data collection. 

1. Keywords

A key factor while running an Amazon-based business is that keywords are necessary to understand the selling potential, volume, ranking, and target words people use. Know more about Helium 10 keywords tool here.

2. Niche And Product Data

Helium 10’s Black Box feature lets you find products with a range of filters like review count, competitors, price and sales change percentage, and more with its advanced mode.  This helps shortlist business opportunities as per the user’s needs.

3. Competitor Data

One of the best and most common ways to craft a perfect business strategy is to analyze the competition. Under their “Analytics” feature, Helium 10 can track the competitor data from up to 5 markets.

4. PPC

As a separate paid subscription, Helium 10 provides an AI-powered PPC solution that assists in calculating impressions, Total Advertising Cost Of Sales, and campaign templates via the “Adtomic” add-on.

5. Forecasting

Another key factor in making business decisions is forecasting future business accurately. Though they cannot be fully accurate, Helium 10’s data helps understand future potential on the basis of historical trends and data.

Is Helium 10 Data Accurate? 

Helium 10 is not 100% accurate. Yet, it is highly accurate in providing data that is close to the actual Amazon data. 

Here’s a post where Helium 10’s Director of Training explains how accurate Helium 10’s data is in relation to the actual Amazon data. He shares some examples showing how close and accurate the data is here

As a general understanding from the post, even with high accuracy, there can be differences, but they won’t vary so much to alter your business decisions. 

If businesses were to run with 100% accurate data, every entrepreneur would be filthy rich. Since the tool works on historical data and trends, it can only provide existing information that isn’t far off from the original data. 

However,  in order to build a thriving business, your own conscience and confidence also matter. Hence, a couple of units, plus or minus from the Amazon data, won’t matter much. 

What Helium 10 Users Say About Its Data And Accuracy?

While Helium 10 proves its accuracy, it is also essential to know what real users say about the accuracy of this Amazon FBA tool. 

Bottomline: Helium 10 Uses Different Ways to Collect Data

To summarize, Helium 10 thus uses credible and potent ways to get its highly accurate data. Since the base of working for this Amazon FBA tool is data, it does not leave any stone unturned in providing fruitful data for making business decisions. 

No one can accurately predict the entire process and list of sources from which Helium 10 gets its data, as Helium 10 does not explicitly share that due to business reasons. 

In the end, it isn’t about how accurate but how relevant this data is. Helium 10’s data is relevant to the actual Amazon data with some slight differences. Also, the known ways provide enough confidence to trust the data and grow your business.

Share your experience with Helium 10 and how you used the offered features!

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