Author name: Paul Nowell

Paul Nowell is a known Amazon entrepreneur and an authority on the Amazon FBA selling model. With years of hands-on experience, he has mastered the art of building a successful Amazon business from the ground up. His journey from a novice seller to a thriving online merchant has equipped him with invaluable insights and strategies that he now shares on GoFBA Hub.

Amazon FBA vs FBM

Amazon FBA vs FBM (2025) – Which One is Better For You?

The choice between Amazon FBA and FBM isn’t about which is “better”—it’s about which aligns with your business model, product characteristics, and growth strategy. 82% of Amazon sellers use FBA, but that doesn’t mean it’s right for every seller or every product. Choosing the right fulfillment method on Amazon can make or break your business.

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Helium 10 Marketplaces: Supported Countries & Guide

Looking to expand your Amazon business beyond your home country? Helium 10 is your go-to toolkit, now supporting over 30 global Amazon marketplaces. Whether you’re eyeing new opportunities in Europe, North America, Asia, or the Middle East, this guide breaks down exactly where Helium 10 works—and what tools you’ll have access to in each region.

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Helium 10 Academy: Learn Amazon Selling for Free

If you’re an Amazon seller or planning to start your journey, Helium 10 Academy is a great place to learn how to use Helium 10 tools effectively. This free training program covers key topics, such as product research, keyword optimization, and advanced selling techniques, to help you grow your business. In this article, I’ll walk

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Helium 10 Brazil (2025): Is It Available for Sellers?

With Brazil’s e-commerce sector booming, Amazon sellers are increasingly seeking tools to gain a competitive edge. Helium 10, a trusted tool used by over 2 million businesses worldwide, is now available to support Amazon sellers in Brazil. In this guide, we’ll take a closer look at how Helium 10 can help Amazon sellers in Brazil,

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Helium 10 Diamond Plan – Is It Worth the Cost?

The Helium 10 Diamond package, available for $279/month, offers powerful features and fewer limitations, making it the top choice for scaling your Amazon or Walmart business. In this post, we’ll break down the key benefits of the Helium 10 Diamond package and explain why it’s a great option for both new and experienced sellers. If

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Helium 10 vs Sellics (Perpetua) – Which Tool Is Better?

Selling on Amazon requires the right tools to stay ahead of the competition. Helium 10 and Sellics (Perpetua) are two top choices, but which one suits your needs best? In this simple comparison, we’ll break down their features, pricing, and user experience to help you decide. Whether you’re a beginner or an experienced seller, this

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Helium 10 Mexico: Is It Available for Amazon Sellers?

Helium 10 is finally available for Amazon sellers in Mexico, opening new doors for growth on amazon.com.mx. Whether you’re just starting or expanding your business, Helium 10 offers a complete set of tools to help you find winning products, track keywords, optimize listings, and manage your store efficiently. With support in Spanish and seamless integration

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