Keyword research is a crucial element for Amazon sellers aiming to boost their product visibility and sales. But with the overwhelming amount of data on Amazon, conducting manual research can be a challenge.
That’s where Helium 10 Cerebro comes in. This powerful tool streamlines the process by enabling you to identify the keywords your competitors are using to achieve high rankings.
In this guide, we’ll dive into how Helium 10 Cerebro works, how it can enhance your keyword strategy, and help you stay competitive in the crowded Amazon marketplace.
What Is Helium 10 Cerebro?
Helium 10 Cerebro is a comprehensive keyword research tool within the Helium 10 suite. It enables you to reverse-engineer your competitors’ keyword strategies by analyzing their product listings.
By simply entering the ASIN (Amazon Standard Identification Number) of a competitor’s product, Cerebro provides a wealth of insights, including:
1. Total Keywords: Cerebro offers a detailed breakdown of the total keywords associated with a product, categorizing them into sponsored, organic, and Amazon-recommended keywords. This information is invaluable for understanding how your competitors are optimizing their listings.
2. Word Frequency: The tool analyzes the frequency of words used in a product’s keyword set, providing a deeper understanding of the most critical terms driving traffic and sales.
3. Advanced Filters: Cerebro’s advanced filtering options allow you to refine your keyword research by factors such as search volume, organic rank, sponsored rank, and the number of competing products. This helps you identify the most promising opportunities.
4. One-Click Filters: For quick access to high-potential keywords, Cerebro offers one-click filters to uncover “Top Keywords” or “Opportunity Keywords” with a single click.
5. Keyword Sales Data: Available in the Diamond and Elite Helium 10 plans, Cerebro can estimate the monthly sales volume attributed to each keyword, providing a clear picture of which keywords are driving the most revenue.
6. Competitor Performance Insights: The tool analyzes the ranking performance of competing products, including their sponsored and Amazon-recommended positions, giving you a comprehensive view of the competitive landscape.
Helium 10 Cerebro Pricing
Helium 10 offers four different plans. Here are details of all the paid plans with Cerebro usage limit:
| Helium 10 Plan | Monthly Price | Cerebro Uses Per Day |
|---|---|---|
| Starter Plan | $39 | 2 |
| Platinum Plan | $99 | 250 |
| Diamond Plan | $279 | Unlimited |
While the free Helium 10 plan offers a limited demo version of Cerebro, the paid plans unlock the tool’s full capabilities, allowing you to conduct comprehensive keyword research and competitor analysis.
Getting Started With Helium 10 Cerebro
Using Helium 10 Cerebro is a straightforward process. Here’s a step-by-step guide to get you started:
Step 1: Find The ASIN
Locate the Amazon Standard Identification Number (ASIN) of the product you want to research, either from the product’s page or by using the Helium 10 Chrome extension.
Step 2: Select The Marketplace
Ensure you analyze the correct Amazon or Walmart marketplace by clicking the flag icon in the search bar and choosing the appropriate region.
Step 3: Enter The ASIN
Type or paste the ASIN into the search field and click “Get Keywords” to initiate the reverse lookup process.
Step 4: Wait For Cerebro To Fetch The Details
Depending on the number of ASINs provided, Cerebro will take some time to generate the results. Be patient as the tool scours the data and provides a comprehensive analysis.
Step 5: Explore The Results
Cerebro will display a wealth of data, including the Keyword Distribution, Word Frequency, and a detailed keyword table. Use the advanced filters to refine your search and uncover the most valuable insights.
Step 6: Analyze And Act
Examine the keyword data, paying close attention to metrics like search volume, Cerebro IQ Score, and the number of competing products.
You can add these keywords to “My List” to optimize your product listings and outperform your rivals. Also, you can add them to Keyword Tracker or Adtomic for PPC campaigns.
Benefits Of Helium 10 Cerebro
Leveraging Helium 10 Cerebro can provide a significant advantage for Amazon sellers. Here are some of the key benefits:
- Competitor Keyword Research: Gain a deep understanding of your competitors’ keyword strategies and use that knowledge to outrank them on Amazon. By reverse-engineering their tactics, you can identify the most effective keywords and incorporate them into your own listings.
- High-Converting Keyword Identification: Discover the keywords and phrases that are driving sales and conversions for your competitors, and incorporate them into your own product listings to boost visibility and conversions.
- Improved Product Launch Strategy: Utilize Cerebro’s insights to time your product launches and optimize your listings for maximum visibility and impact, ensuring your products are discovered by the right customers.
- Competitive Pricing Strategies: Analyze your competitors’ pricing structures and adjust your product prices accordingly to remain competitive and attractive to shoppers.
- Optimized Product Listings: Use Cerebro’s data to enhance your product titles, descriptions, and backend keywords, making your listings more searchable and appealing to potential buyers.
- Higher Search Ranking: Identify the most relevant and high-performing keywords to target, helping your products climb the search rankings and reach more prospective customers.
- Increased Sales and Revenue: By implementing the insights from Cerebro, you can drive more targeted traffic to your listings and convert more visitors into paying customers, ultimately boosting your sales and revenue.
Maximizing Your Cerebro Experience
To make the most of your finite Cerebro usage, consider the following tips:
Leverage Helium 10’s Training Resources
The Helium 10 platform offers a wealth of educational content, including pro-level training videos, FAQs, and blogs that can help you become a Cerebro master.
Join The Helium 10 Community
Connect with fellow Amazon sellers in the Helium 10 Facebook group to exchange insights, troubleshoot issues, and stay up-to-date with the latest Cerebro best practices.
Integrate Cerebro With Other Helium 10 Tools
Combine Cerebro’s keyword research capabilities with other Helium 10 tools, such as Magnet and Black Box, for a comprehensive approach to your Amazon selling strategy.
Cerebro vs. Magnet: Complementary Keyword Research Tools
While both Cerebro and Magnet are powerful keyword research tools within the Helium 10 suite, they serve different purposes:
Helium 10 Magnet
Magnet is better suited for initial, broad keyword research. It allows you to input seed keywords and generates thousands of related, expanded keywords that you can consider for your product listings.
Helium 10 Cerebro
On the other hand, Cerebro is a more tactical tool, focusing on the actual keywords that a specific competitor’s product is ranking for. It provides a deep dive into the keyword strategies that are driving the success of your rivals.
In most cases, successful Amazon sellers use both Cerebro and Magnet in their keyword research process. Magnet helps them find a pool of high-demand, low-competition keywords, while Cerebro validates those keywords by revealing how competitors are leveraging them.
Who Should Use Helium 10 Cerebro?
Helium 10 Cerebro is a versatile tool that can benefit a wide range of Amazon and Walmart USA sellers:
- Beginners: Newcomers to the platform can use Cerebro to identify low-competition, high-potential keywords to help their products stand out in the crowded Amazon marketplace.
- Experienced Sellers: Seasoned sellers can leverage Cerebro to stay ahead of the competition, uncover new opportunities, and refine their keyword strategies for maximum impact.
- Helium 10 Alternative Users: Sellers using other tools can switch to Helium 10 Cerebro to access its unique reverse ASIN lookup capabilities and gain a competitive edge.
More On Helium 10:
Conclusion: Use Cerebro To Get Relevant Keywords For Amazon Listings And PPC Ads!
With Helium 10 Cerebro, you can completely change the way you investigate and enhance your Amazon product listings.
Cerebro provides unmatched insights that can help you outperform the competition and increase traffic, sales, and revenue for your business by reverse-engineering the keyword strategies used by your rivals.
Even the most basic paid Helium 10 plans provide access to Cerebro’s full capabilities, despite the tool’s usage constraints.
So, don’t hesitate – unlock Cerebro today with any paid Helium 10 plan and take your Amazon selling success to new heights!
FAQs
The Cerebro IQ Score is a metric that compares the search volume of a keyword with the number of competing products. A higher score indicates a keyword with strong demand and lower competition, making it a valuable target for your listings.
Cerebro focuses on reverse-engineering competitors’ keyword strategies by analyzing their ASINs, while Magnet helps you discover high-demand keywords based on seed keywords and generates keyword ideas for your listings.
Advanced filters in Cerebro allow you to refine your keyword search by various factors like search volume, organic rank, sponsored rank, and the number of competing products. This helps you pinpoint high-potential keywords for your listings.
Cerebro’s keyword sales data provides an estimate of the monthly sales volume attributed to each keyword. This feature is available in the Diamond and Elite Helium 10 plans, helping you assess which keywords drive the most revenue.
Helium 10 Cerebro is highly valuable for Amazon sellers who want to gain a competitive edge. By revealing the keywords your competitors are ranking for, you can optimize your listings effectively and increase visibility and sales.
