In the fiercely competitive Amazon selling industry, having the right tools can make all the difference between success and obscurity. Two popular options that frequently come up in discussions among sellers are Helium 10 and Sellics (now known as Perpetua).
While both aim to help sellers optimize their Amazon businesses, they have distinct features, strengths, and approaches to achieving this goal.
This side-by-side comparison will examine the differences between Helium 10 and Perpetua, key features, pricing structures, and more to help you determine which tool is best suited for your unique Amazon selling needs.
Follow the conclusion of this Helium 10 and Perpetua comparison to understand which tool truly stands out in the Amazon seller toolkit landscape of 2024.
Helium 10 Vs. Sellics (Perpetua) – Core Differences
Before we delve into the specifics of each platform, it’s crucial to understand the fundamental differences and similarities between Helium 10 and Perpetua.
This overview will set the stage for our more detailed comparison:
Feature | Helium 10 | Perpetua |
---|---|---|
Primary Focus | All-in-one Amazon seller toolkit | Amazon & Walmart advertising optimization |
Key Strengths | Product research, keyword optimization, listing management | AI-driven PPC management, advanced analytics |
Pricing | Starts at $39 | Starts at $695/month |
Free Access | Free plan available | Demo available |
Customer Support | Email, live chat, phone support | Email, live chat, dedicated account managers |
Refund Policy | 30-day money-back guarantee | No refunds offered |
Target User | New to experienced Amazon sellers | Intermediate to advanced advertisers |
Marketplace Coverage | Primarily Amazon, limited Walmart support | Amazon and Walmart |
AI Integration | Moderate | Extensive |
Additional Services | Freedom Ticket course, Helium 10 Academy | Perpetua Academy, strategy consulting |
As we progress through this comparison, we’ll unpack each of these aspects to give you a comprehensive understanding of how these tools stack up against each other.
What Is Helium 10?
Helium 10 is a suite of tools designed to empower Amazon sellers at every stage of their journey.
From product research and keyword optimization to inventory management and financial analytics, Helium 10 aims to be a one-stop solution for sellers looking to grow their Amazon businesses.
Founded in 2015, Helium 10 has rapidly grown to become one of the most popular and trusted names in the Amazon seller tools market. Helium 10’s philosophy is to provide sellers with data-driven insights and powerful automation capabilities to streamline their operations and make informed decisions.
The platform continually evolves, adding new features and refining existing ones to keep pace with Amazon’s ever-changing landscape.
What Is Helium 10 Best For?
Helium 10 shines in several key areas, making it a versatile choice for Amazon sellers across various stages of their business journey:
- Product Research:
Tools like Black Box and Xray help sellers identify profitable product opportunities by analyzing market trends, competition, and potential profitability. These features allow sellers to make data-driven decisions when selecting new products to add to their portfolio.
- Keyword Optimization:
Cerebro and Magnet provide powerful keyword research capabilities, enabling sellers to uncover high-value search terms and optimize their listings for maximum visibility. These tools analyze competitor listings and Amazon’s search algorithm to provide actionable keyword insights.
- Listing Optimization:
Scribbles and Frankenstein assist in creating optimized product listings by ensuring all relevant keywords are included and helping sellers craft compelling product descriptions. The Index Checker tool verifies that listings are properly indexed for target keywords.
- Competitor Analysis:
Helium 10 also offers tools to track and analyze competitor performance, allowing sellers to benchmark their progress and identify opportunities for improvement. The Market Tracker feature, for instance, provides real-time insights into market share and competitive positioning.
- Inventory Management:
Features like Inventory Protector and Refund Genie help sellers maintain optimal stock levels and recover lost revenue from mishandled inventory. These tools can significantly improve operational efficiency and profitability.
- Financial Analytics:
The Profits tool provides detailed financial reporting, helping sellers understand their true profitability after accounting for all Amazon fees and operational costs.
- Alerts and Monitoring:
Helium 10’s Alert system keeps sellers informed about critical changes to their listings or market conditions, allowing for quick responses to potential issues.
- PPC Management:
While not its primary focus, Helium 10’s Adtomic tool offers solid capabilities for managing and optimizing Amazon PPC campaigns.
This diverse set of features makes Helium 10 particularly well-suited for sellers who want a comprehensive toolkit to manage all aspects of their Amazon business within a single platform.
What Is Perpetua?
Perpetua, formerly known as Sellics, is a specialized platform that focuses on Amazon and Walmart advertising optimization. After being acquired by Perpetua in 2022, the tool further enhanced its capabilities in AI-driven advertising management and performance analytics.
Sellics was founded in 2014 by Franz Jordan in Berlin, Germany, as an Amazon SEO tool. Over time, it evolved into a comprehensive solution for Amazon vendors and sellers, focusing on advertising and performance analytics.
The acquisition by Perpetua in 2022 marked a significant shift, combining Sellics’ expertise in Amazon advertising with Perpetua’s advanced AI and machine learning capabilities.
Perpetua’s core philosophy is leveraging artificial intelligence to automate and optimize advertising strategies across e-commerce platforms. This approach aims to simplify the complex world of e-commerce advertising while maximizing return on ad spend (ROAS) for its users.
What Is Perpetua Best For?
Perpetua excels in several areas, particularly those related to advertising optimization and analytics:
- PPC Campaign Management:
Perpetua’s AI-powered optimization of advertising campaigns is its standout feature. The platform uses machine learning algorithms to continuously adjust bids, target keywords, and allocate budget to maximize advertising efficiency and ROAS.
- Advanced Analytics:
The tool provides in-depth reporting on ad performance and ROI, offering granular insights into campaign effectiveness, keyword performance, and overall advertising strategy. These analytics help sellers make data-driven decisions to improve their advertising outcomes.
- Multi-Channel Advertising:
Perpetua supports advertising optimization across multiple e-commerce platforms, including Amazon and Walmart. This multi-channel approach is particularly valuable for sellers expanding beyond Amazon or looking to diversify their online presence.
- Automated Bidding:
The AI-driven bid adjustments are a core strength of Perpetua. The system automatically adjusts bids based on numerous factors, including time of day, competition, and historical performance, to maximize ad efficiency and visibility.
- Share of Voice Insights:
Perpetua offers tools to understand market position relative to competitors, providing valuable context for advertising strategies and overall market presence.
- Dayparting Strategies:
The platform allows for time-based bid adjustments, enabling sellers to optimize their ad spend based on peak shopping hours or other temporal factors affecting their specific product categories.
- Budget Management:
Perpetua’s intelligent budget allocation features help sellers distribute their ad spend effectively across campaigns, products, and marketplaces to maximize overall return.
- Product Launches:
The platform offers specialized strategies for new product launches, helping sellers gain initial traction and visibility in competitive marketplaces.
Perpetua’s focused approach to advertising optimization makes it particularly well-suited for sellers with significant ad budgets who are looking to maximize their advertising effectiveness and streamline their PPC management processes.
Comparing Helium 10 vs Perpetua
Now that we’ve established a foundation for understanding both platforms, let’s dive into a detailed comparison of their features, pricing, ease of use, and other crucial factors that will influence your decision.
1. Features
Helium 10 Features: Helium 10 offers a comprehensive suite of tools covering various aspects of Amazon selling:
- Black Box: A powerful product research tool that helps sellers find profitable opportunities by analyzing market trends, competition, and potential profitability.
- Cerebro: Performs reverse ASIN lookups for competitor keyword analysis, allowing sellers to understand which keywords are driving traffic to successful listings.
- Magnet: An extensive keyword research tool that generates thousands of relevant keywords based on seed terms, helping sellers optimize their listings for maximum visibility.
- Scribbles: A listing optimization tool that ensures all relevant keywords are included in product listings while maintaining readability and compliance with Amazon’s guidelines.
- Inventory Management: Provides stock level tracking and forecasting to help sellers avoid stockouts and overstock situations.
- Profits: Offers financial analytics and reporting, giving sellers a clear picture of their profitability after accounting for all costs and fees.
- Follow-Up: An email automation tool for customer communication, helping to improve customer satisfaction and potentially boost reviews.
- Frankenstein: A keyword processor that helps clean up and deduplicate keyword lists for more efficient listing optimization
- Index Checker: Verifies that product listings are indexed for specific keywords, ensuring visibility in Amazon’s search results.
- Alerts: Monitors listings for hijackers, suppressions, and other critical changes that could impact sales.
- Adtomic: Provides PPC campaign management and optimization capabilities.
Perpetua Features: Perpetua focuses primarily on advertising optimization with the following key features:
- AI-Powered Campaign Management: Automated optimization of PPC campaigns using machine learning algorithms to adjust bids, target keywords, and allocate budget for maximum efficiency.
- Advanced Analytics Dashboard: Provides detailed performance metrics and insights, allowing sellers to understand the effectiveness of their advertising strategies at a granular level.
- Dayparting: Enables time-based bid adjustments to optimize ad spend based on peak shopping hours or other temporal factors.
- Share of Voice Analysis: Offers competitive positioning insights, helping sellers understand their market presence relative to competitors.
- Amazon Brand Analytics Integration: Enhanced data utilization for brand owners, providing deeper insights into customer behavior and market trends.
- Walmart Advertising Support: Expand beyond Amazon, allowing sellers to optimize their advertising across multiple e-commerce platforms.
- Budget Management: Intelligent allocation of ad spend across campaigns, products, and marketplaces.
- Product Launch Strategies: Specialized advertising approaches for new product introductions to gain initial traction and visibility.
- Automated Keyword Harvesting: Continuously identifies and targets new, relevant keywords to expand reach and improve ad performance.
- Performance Forecasting: Utilizes historical data and market trends to predict future ad performance and guide strategy adjustments.
Verdict:
Helium 10 offers a broader range of tools covering multiple aspects of Amazon selling, from product research to financial analysis.
Perpetua, on the other hand, specializes in advertising optimization with advanced AI capabilities. Its features are deeply focused on maximizing advertising effectiveness and ROI, making it an excellent choice for sellers looking to optimize their PPC strategies.
The choice between the two will largely depend on whether a seller needs a comprehensive toolkit for all aspects of Amazon selling (Helium 10) or a specialized, AI-driven solution for advertising optimization (Perpetua).
2. Pricing
Pricing is a crucial factor in choosing between Helium 10 and Perpetua, as it directly impacts the return on investment for sellers. Let’s break down the pricing structures of both platforms:
Helium 10 Pricing
Helium 10 offers tiered pricing plans to cater to sellers at different stages of their Amazon journey:
Plan | Monthly Price | Annual Price | Best For |
---|---|---|---|
Starter | $39/month | $29/month | New sellers or those with small catalogs |
Platinum | $99/month | $79/month | Growing sellers with moderate needs |
Diamond | $279/month | $229/month | Established sellers with larger catalogs and higher demands |
All plans come with a 7-day free trial, allowing sellers to test the platform before committing. Additionally, Helium 10 offers a limited free plan with basic access to some tools, which can be a good starting point for very new sellers.
Apart from this, the Helium 10 PPC-specific feature Adtomic is priced separately at $199/month in addition to the chosen Helium 10 plan. So if PPC specific features if you are looking for, then be ready to spend some extra cash.
Here’s how to use the Helium 10 Adtomic tool.
Perpetua Pricing
Perpetua uses a custom pricing model based on ad spend, which can be more suitable for sellers with varying advertising budgets:
Plan | Monthly Fee | Ad Spend Limit | Best For |
---|---|---|---|
Starter | $695/month | Up to $10,000/month | Sellers new to advanced PPC management |
Growth | $695/month + % of ad spend | Over $10,000/month | Growing brands with increasing ad budgets |
Enterprise | Custom | Over $500,000/month | High-volume advertisers |
Perpetua doesn’t offer a free trial, but they provide custom demos for interested clients to showcase the platform’s capabilities.
Verdict
Helium 10 provides more transparent pricing options suitable for various business sizes, with clear feature sets for each tier. This structure makes it easier for sellers to choose a plan that fits their needs and budget and to scale up as their business grows.
But, It’s worth noting that Helium 10’s Adtomic PPC management tool is not included in higher-tier plans, and hence, a user would need to spend more than $199/month.
Perpetua’s pricing scales with ad spend, which can be more cost-effective for larger advertisers who can leverage the full potential of AI-driven optimization. However, it may be less suitable for smaller sellers or those just starting with PPC advertising due to the percentage-based fee structure.
3. Ease Of Use
The user experience and learning curve associated with each platform can significantly impact a seller’s ability to leverage the tools effectively.
Let’s examine how Helium 10 and Perpetua compare in terms of ease of use:
Helium 10
Helium 10’s interface is generally user-friendly, with a clean dashboard that provides easy access to its various tools. Here are some key points regarding its usability:
- Intuitive Navigation: The main dashboard offers quick access to all tools, categorized logically for easy navigation.
- Chrome Extension: Helium 10’s Chrome extension adds convenience for on-the-fly research and analysis directly on Amazon pages.
- Tool Integration: Most tools within Helium 10 are well-integrated, allowing for seamless workflows between different functionalities.
- Learning Resources: Extensive video tutorials, guides, and tooltips are available to help users understand each feature.
- Customizable Dashboards: Users can personalize their dashboards to focus on the tools they use most frequently.
However, there are some considerations:
- Feature Abundance: The sheer number of features can be overwhelming for new users, requiring some time to fully grasp all functionalities.
- Complexity of Some Tools: Advanced tools like Cerebro and Black Box have numerous filters and options, which may require a learning period to use effectively.
- Data Interpretation: While Helium 10 provides a wealth of data, new sellers might need time to learn how to interpret and act on this information effectively.
Perpetua
Perpetua boasts a modern, intuitive interface focused on advertising management. Here’s what stands out about its usability:
- Streamlined Design: The interface is clean and focused, reflecting its specialization in PPC management.
- AI-Driven Automation: Many complex tasks are automated, reducing the need for manual intervention and simplifying campaign management.
- Visual Reporting: Performance data is presented in clear, visually appealing charts and graphs, making it easy to understand trends at a glance.
- Guided Setup: The platform offers step-by-step guidance for setting up campaigns and strategies.
- Learning AI Concepts: While AI automation simplifies many tasks, users may need time to understand how to leverage these AI-driven features for optimal results.
- Limited Manual Control: Some users may find the lack of granular control in favor of AI automation limiting in certain scenarios, especially those who prefer a more hands-on approach to campaign management.
- Platform Specialization: The focused nature of Perpetua means users looking for a broader set of Amazon selling tools will need to use additional platforms, potentially complicating their overall workflow.
Verdict
Both tools offer user-friendly interfaces, but they cater to different user needs and preferences. Helium 10’s broader toolkit requires more time to master fully but offers a comprehensive solution for various aspects of Amazon selling.
Perpetua’s focused approach may be more accessible for those primarily interested in advertising optimization, especially if they’re comfortable relying on AI-driven decisions.
4. Pros and Cons
To provide a balanced view, let’s examine the pros and cons of each platform:
Helium 10
Pros:
- Detailed suite covering all aspects of Amazon selling
- Powerful product and keyword research tools
- Regular updates and new feature additions
- Strong community and educational resources
- Affordable entry-level pricing
- Integrates multiple functions in one platform, reducing the need for additional tools
- Suitable for sellers at various experience levels
- Offers a free plan for testing
Cons:
- Can be overwhelming for beginners due to the vast array of features
- Some advanced features require higher-tier plans
- PPC management tools, while improving, are not as great as specialized solutions
- May be overkill for sellers focusing solely on PPC management
- The learning curve can be steep for utilizing all features effectively
Perpetua
Pros:
- Advanced AI-driven advertising optimization
- Detailed performance analytics and insights
- Multi-channel support (Amazon and Walmart)
- Scalable pricing model based on ad spend
- Specialized features for product launches and budget management
- Suitable for intermediate to advanced advertisers
Cons:
- Limited functionality outside of advertising management
- No free trial available
- Pricing can be expensive for smaller sellers or those with lower ad budgets
- The learning curve associated with understanding and trusting AI-driven decisions
5. Customer Support
The quality and accessibility of customer support can significantly impact a user’s experience with a platform. Let’s compare the support offerings of Helium 10 and Perpetua:
Helium 10
Helium 10 provides multiple support channels to assist its users, mainly the Helium 10 Help Center:
- Email Support: Available for all plan levels, with generally quick response times.
- Live Chat: Accessible during business hours for real-time assistance.
- Phone Support: Available for higher-tier plans, offering direct communication for urgent issues.
- Extensive Knowledge Base: A comprehensive library of articles, guides, and FAQs.
- Video Tutorials: Step-by-step visual guides for using various tools and features.
- Active User Community: Forums where users can share experiences and get peer support.
- Webinars and Training Sessions: Regular live sessions covering various aspects of the platform and Amazon selling strategies.
Response times are generally quick, and the support team knows the platform’s features. The multi-tiered support system ensures that users at all levels can get the help they need, though more personalized support is reserved for higher-tier subscribers.
Perpetua
Perpetua offers a more specialized support structure, reflecting its focus on larger advertisers:
- Email Support: Available for all clients, with prioritized responses for higher-tier accounts.
- Live Chat: Offered for quick queries and immediate assistance.
- Dedicated Account Managers: Assigned to higher-tier clients, providing personalized support and strategy guidance.
- Regular Check-ins: Strategy sessions and performance reviews for enterprise customers.
- Detailed Documentation: Comprehensive guides and resources for self-service support.
- Onboarding Support: Tailored onboarding process to help new clients set up and optimize their campaigns.
- Webinars and Training: Regular sessions on platform updates and advanced advertising strategies.
Perpetua’s support is praised for its personalized approach, especially for larger clients. The dedicated account managers for enterprise customers provide a level of strategic support that goes beyond mere technical assistance.
Verdict
Both tools offer solid customer support, with some key differences:
- Helium 10 provides more self-service options and community resources, catering to a broader range of users, including those who prefer to troubleshoot independently.
- Perpetua focuses on personalized support for larger clients, offering strategic guidance alongside technical support.
6. Learning Resources
Both Helium 10 and Perpetua recognize the importance of education in empowering sellers to make the most of their platforms. Let’s compare the learning resources offered by each:
Helium 10
Helium 10 offers a wealth of educational content designed to support sellers at every stage of their journey:
- Freedom Ticket: A comprehensive Amazon selling course included with higher-tier plans, covering everything from account setup to advanced selling strategies.
- Helium 10 Academy: An extensive library of video tutorials and guides covering each tool and various aspects of Amazon selling.
- Regular Webinars: Live training sessions on platform features, selling strategies, and Amazon marketplace trends.
- Blog: Frequently updated with articles on Amazon selling tips, e-commerce trends, and platform updates.
- YouTube Channel: Offers tool walkthroughs, strategy discussions, and interviews with successful sellers.
- Podcast: “Serious Sellers Podcast” featuring insights from industry experts and successful Amazon entrepreneurs.
- User Manuals: Detailed documentation for each tool within the Helium 10 suite.
- Community Forums: A place for sellers to share experiences, ask questions, and learn from peers.
Helium 10’s learning resources cover a wide range of topics beyond just using the platform, making it valuable for overall Amazon business growth.
Perpetua
Perpetua provides learning resources focused on advertising optimization and platform usage:
- Perpetua Academy: Online courses on Amazon advertising strategies and best practices.
- Regular Webinars: Sessions on PPC strategies, platform updates, and e-commerce advertising trends.
- Case Studies: Detailed examples of successful advertising campaigns and strategies.
- Best Practice Guides: Documents outlining the optimal use of platform features and advertising techniques.
- Blog: Articles on industry insights, platform updates, and advertising strategies.
- Video Tutorials: Step-by-step guides on using various features of the Perpetua platform.
- Knowledge Base: A searchable database of articles and FAQs for self-service learning.
- Strategy Sessions: For higher-tier clients, personalized learning opportunities with account managers.
Perpetua’s educational content focuses more on advertising strategies and platform-specific knowledge, aligning with its specialized nature.
Verdict
Helium 10 offers more comprehensive learning resources covering all aspects of Amazon selling, making it suitable for sellers looking to improve their business.
However, Perpetua’s resources are more specialized, focusing deeply on advertising strategies and optimization techniques. Perpetua’s personalized strategy sessions for higher-tier clients offer tailored learning opportunities that can be highly valuable for advanced advertisers.
Helium 10 Vs. Perpetua – User Testimonials
Let’s look at what users say about both platforms on popular review sites to provide a balanced perspective.
Helium 10 Testimonials
Perpetua Testimonials
These testimonials highlight the strengths of each platform: Helium 10’s comprehensive toolkit and educational resources, and Perpetua’s advanced AI-driven advertising optimization and time-saving automation.
More On Helium 10:
Conclusion: Between Helium 10 Vs Perpetua, Helium 10 Is Better For Most Sellers!
After a thorough comparison of Helium 10 and Perpetua, it’s clear that both tools offer valuable features for Amazon sellers. However, for the majority of sellers, especially those looking for an all-in-one solution, Helium 10 emerges as the better choice.
Helium 10’s tools cover every aspect of Amazon selling, from product research and keyword optimization to inventory management and financial analytics. Its more affordable entry point and scalable pricing make it accessible to sellers at various stages of their journey.
Perpetua, while excellent for advertising optimization, is more specialized and may be overkill for sellers who don’t have large ad budgets or need a broader toolkit. Its AI-driven approach to PPC management is impressive and can yield significant improvements in advertising performance.
However, the higher cost and limited functionality outside of advertising make it less suitable as a primary tool for most sellers.
So, which one of Helium 10 and Perpetua offers powerful features that can significantly suit your Amazon selling success?