Helium 10 Scribbles is a listing optimizer tool that optimizes existing listings to rank products better on Amazon search result pages.
Scribbles can be a game changer. The tool plays along with the keywords to help sellers create an SEO-optimized listing that actually ranks.
I will explain everything you need to know about Helium 10 Scribbles and how you can use it to make your products visible on the first page of the search results.
Helium 10 Scribbles: Key Takeaways
What Is Helium 10 Scribbles? How Does It Work?
Scribbles is a part of Helium 10’s listing optimization suite. The software helps you write the perfect product listing copy by optimizing the product title, description, bullet points, and search terms.
Usually, this tool is used to create keyword-optimized copy of an existing listing on Amazon but you can also use it to create new ones.
Keywords remain the crucial player in the listing creation and optimization. You might know the drill if you already use the Helium 10 Cerebro and Magnet. These keyword research tools extract the juicy keywords from Amazon that sellers use for search terms and, most importantly, their listings.
When you have the keywords in your hand, you will be able to stuff in your back-end SEO and listing. Helium 10 has the option to save thousands of keywords in “My Lists.” Scribbles allow you to import this list so sellers can easily create or optimize listings using these keywords and phrases.
Features Of Helium 10 Scribbles
Scribbles are packed with many essential features that sellers need to create a listing from scratch. Here is an overview of some of its key features.
1. Suggests And Optimizes Keywords
Since Helium 10 Scribbles is designed primarily for creating and optimizing listings, you don’t have to go through guesswork for adding keywords.
When you type in the keyword, the tool suggests keywords from the list you have imported on the left side. You will also be notified with numbers so you don’t overstuff keywords.
2. Character Limit Modifications
For every field in listing creation, there is a limitation for texts and characters set by Amazon. If your listing stays within this limit, it has a higher chance of ranking better on search result pages.
With Scribbles, you won’t need to worry about these limits, as you can set parameters according to the guidelines. Whenever you write in a particular section, it will show in the top right corner of the section.
3. Offers Color-coded And Categorized Keywords
Helium 10 uses a color-coding system to visually represent the value of a keyword/phrase for a specific listing. It mainly reflects the search volume of keywords on Amazon.
Here’s what it looks like:
- High search volume: Red and Orange
- Moderate search volume: Green
- Low search volume: Blue and Black
Sellers can prioritize these color-coded keywords in their listing according to relevancy and quick identification of the product.
Know more about these color-coded keywords and how to use them in your listing with this following tutorial:
4. History Option To Retrieve Old Listing
One of the prominent features of Scribbles is its ability to retrieve previous versions of listings. The history button shown in the image saves the changes you are making to your current listing.
If you somehow log out or leave the listing in draft, you can continue the optimization from where you left off. You will also get an option to restore the old version of your listing, which helps you split-test with different keywords.
5. Import Existing Listings
If you have already connected your Amazon Seller Central with Helium 10, you will be able to import your existing listing in Scribbles.
Copy your product’s ASIN and click Apply to import. Scribbles will load the complete listing to its relevant section. You can also import your competitor’s listings to make critical changes to improve them.
6. Export Newly Created Listings
Once you are done making changes to your listing, you can export your listing in .csv or .txt format.
The exported file includes all the information you have saved within Scribbles, including the used and unused keywords from your list on the left. It allows you to keep a copy outside of the Helium 10, so you can have a record of whatever changes are made in the listing.
7. Collaborate With Others
If you have a multi-user login (available with Diamond or add-ons), you can collaborate with your team to make changes to listings in real-time. Even if you have left an incomplete draft, other members with login credentials can continue editing further.
How To Use Helium 10 Scribbles To Optimize Your Listings?
When you open up Scribbles, the hashtags, characters, and bytes will look like it is made for coding experts. But in reality, it is very simple to use. To make it easier, here’s a step-by-step guide for beginners:
Step 1. Create A List Of Keywords Related To Your Listing
As mentioned above, keywords are the base of Scribbles. Without relevant keywords and phrases, you won’t be able to proceed further.
First, generate keyword lists using Magnet or Cerebro. Magnet allows you to generate a list of top-ranking keywords from a single seed keyword (or phrase). Whereas Cerebro lines up the exact keywords used in a particular ASIN(s).
To narrow down the list, you can use Frankenstein to create a refined list by removing duplicate keywords, numbers, and special characters. Once it is done, add the keyword to “My Lists” and directly import it to Scribbles from Frankenstein.
Step 2. Import Your Listing On Scribbles
The next step depends on your preference, whether you want to create a new listing or optimize an existing one. If you want to create a new listing from the keywords, you can continue after importing the keywords.
To optimize an existing listing, first import the listing by pasting your product ASIN.
Then, Scribbles will upload the listing to its relevant sections. These sections are:
- Title: The product title of your listing
- Bullet Points: The number of features (usually five) explained in bullet points
- Description: A brief summary of your product, which includes brand, size, type, material, and other specifications
- Search Terms: Relevant keywords and phrases you target for your listing to appear in the search results
- Subject Matter: This term will appear in front of every bullet point but is hidden from the Amazon product. Here you can include specific keywords/phrases from the bullet point so the Amazon algorithm can understand your listing and index it for relevant search queries.
Step 3. Add Keywords From My List
Now, import the keywords to the left side of the page. You can upload from “My Lists” or manually copy from Frankenstein, Magnet, or Cerebro. You can add up to 1000 keywords/phrases to the keywords section.
After adding the keywords, click Apply so Scribbles can sort them by applying colors to each one (based on their relevancy and search volume). You can also adjust the keywords from the rainbow sign to keep the list short and relevant.
Step 4. Set Character Limits
As per Amazon guidelines, every product category has predefined character limits for every listing section. Scribbles automatically set basic character limits for every section. You can change the limits by clicking the blue pen at the front of every section.
Step 5. Optimize The Listing Using The Keywords
The main process starts with this step. Simply draw the keywords according to relevancy and start writing your listing copy.
Red and orange keywords are the most searched terms on Amazon, so add as much as you can. Don’t overstuff the keywords in every section, and make sure they align with the product specifications and dimensions.
Also, avoid repeating a keyword or phrase in a particular section. Try adding different high-volume keywords to the description, title, and bullet points so it is optimized for all types of search queries. Scribbles will cross the keywords you have already used, including how many times you have used them in the whole listing.
Step 6. Save And Upload Your Listing
Now that your listing is enhanced and optimized with relevant keywords. If you are satisfied with the listing, click the Save button to save the new listing copy.
If your Amazon seller account is synced to Helium 10, the changes you made will appear on the listing. You can check the status of the linked listing from the inventory manager or listing builder tools. If it is not synced, export the listing to your desired format and make changes through Seller Central.
Get a visual representation of how to use Helium 10 Scribbles with this video:
Benefits Of Using Helium 10 Scribbles
Here is a breakdown of the major benefits of using the Helium 10 Scribbles tool:
- Helps you create sales-driven Amazon listings in minutes
- Provides the ability to import keywords directly from other Helium 10 tools
- Lets you optimize existing listings with high-sales intent keywords
- Gives you full control over adding keywords to different sections
- Helps you stay within Amazon character limits for titles, descriptions, bullet points, etc.
- The frequency count and color-coded keywords prevent repetition and adding useless keywords
Limitations Of Helium 10 Scribbles
Apart from the benefits, there are some limitations of Helium 10 Scribbles that you can’t overlook:
- Scribbles are completely focused on keywords, so you can only optimize sections where you can add keywords.
- While Scribbles can differentiate between keywords, it doesn’t really suggest where to put the keywords for search optimization.
- The tool won’t suggest the complete structure for description or bullet points using keywords.
- Scribbles is just a tool. It doesn’t guarantee success or give a boost in sales.
Helium 10 Scribbles Pricing
Scribbles is available with every plan, even with the Helium 10 free trial. However, you can use Scribbles for the first 30 days with the free and starter plan. Except for these plans, the tool is accessible for unlimited usage with every Helium 10 pricing plan.
Helium 10 Plan | Pricing | Scribbles Accessibility |
---|---|---|
Free | $0 | 30 days |
Starter | $39/month | 30 days |
Platinum | $99/month | Unlimited |
Diamond | $279/month | Unlimited |
Supercharge Your Brand | Custom | Unlimited |
Tips To Use Helium 10 Scribbles Like A Pro
If you want to use Helium 10 Scribbles to its full potential, here are some pro tips you can implement:
1. Conduct Thorough Keyword Research
This listing optimizer tool completely relies on the keywords. The more your keywords are relevant, the higher your listing will appear in the search results. So, don’t focus on numbers. Prioritize relevancy and high-search intent.
2. Do Competitor Research
Before you craft a copy of your listing, assess your competitors’ listings. This will allow you to find keywords your competitors use for search terms and back-end SEO. Use Cerebro for the same purpose.
3. Use Misspellinator With Scribbles
Helium 10 Scribbles also integrates with the Misspellinator tool. Misspellinator finds commonly misspelled keywords that shoppers mistakenly use in the search box while looking for their products. Using these keywords in your listing copy will also optimize your products for those search terms.
4. Make Your Listing Readable
Only adding keywords won’t give justice to your listing and audience. Use a natural and persuasive tone while stuffing keywords so it makes sense while reading the listing.
5. Track Performance of Optimized Listing
Monitor your listing’s performance after making changes with Scribbles. Use tools like Listing Analyzer to check the listing score and how visible it is for your target audience.
6. Don’t Leave The Search Terms And Subject Matter Fields Empty
Many sellers only use keywords to optimize the main sections of their listings and ignore the subject matter and search terms parts. These sections are crucial for back-end SEO, so utilize them to get an edge.
More On Helium 10:
Final Verdict: Scribbles Simplifies The Listing Optimization Process
Scribbles is considered one of the best tools of the Helium 10 suite. It not only streamlines the process of listing creation but also helps sellers optimize it with color-coded keywords.
The tool saves sellers a lot of time and manual effort. Importing keywords and existing listings makes things easier. If you are a beginner, the guide will help you optimize every section of your listing.
New users can go for the free trial, as Scribbles is accessible for the first 30 days. So, connect your Amazon seller account and use this opportunity to try the tool yourself.
FAQs
Scribbles is a listing optimization tool in the Helium 10 Amazon seller suite. When used with keyword research tools, it helps sellers create a competitive copy of their listing that they can upload for better search terms.
Yes, new sellers can use Helium 10 Scribbles with its free plan. However, the tool is accessible for the first 30 days. After that, you might need to upgrade to a paid plan to use it.
Different colors on Scribbles show the search volume frequency of a specific keyword. If it is red, that means it has a high search volume. Blue and black-labeled keywords have the least monthly search volume.