Amazon keyword research tools, such as Helium 10 and Jungle Scout, are among the best tools, helping sellers identify effective Amazon keywords. These platforms analyze search volume, competition, and trends to improve product visibility and sales performance.
In addition to these, there are various tools you can explore and use according to your needs. These platforms cater to everyone, from beginners to experienced sellers, for effective keyword discovery and product optimization.
This article explores the 9 top Amazon keyword research tools, providing a detailed comparison of their features, pricing, and benefits to help sellers in selecting the best option.
Top 9 Amazon Keyword Research Tools
Tools like Helium 10 and Jungle Scout represent the market’s most effective solutions for Amazon keyword research and optimization strategies.
Go through the list below of 9 Amazon keyword research tools, which will help you select those platforms that are suitable for your budget and requirements.
| Sr. No. | Tool | Best For | Starting Price (Annual Billing) |
|---|---|---|---|
| 1 | Helium 10 | All-in-one Amazon sellers | $29/month |
| 2 | Jungle Scout | Product and keyword research | $29/month |
| 3 | AMZ Scout | Sales estimates & niche research | $59/month(Monthly plan) |
| 4 | Keyword Tool.io | Long-tail keyword suggestions | $69/month |
| 5 | Keyword Tool Dominator | Budget-friendly keyword tool | $8/month |
| 6 | Ahrefs | SEO-focused and off-Amazon data | $108/month |
| 7 | SellerApp | PPC Optimization | $99/month |
| 8 | MerchantWords | Amazon search volume insights | $35/month |
| 9 | Viral Launch | Product launch & keyword research | $56/month |
Each tool offers unique advantages, including free trials, discount packages, and specialized features for Amazon keyword discovery and analysis.
1. Helium 10
| Unique Feature | Advanced ASIN reverse lookup (Cerebro) |
| User Interface | Intuitive dashboard with multiple tool integration |
| Free Version | Available |
Helium 10 provides the most complete Amazon seller toolkit with powerful keyword research capabilities. The Cerebro tool reveals competitor keywords, while Magnet generates high-volume search terms instantly.
The platform combines keyword tracking, listing optimization, and market analysis into a single interface. Users access historical data, search volume metrics, and competition analysis. While it doesn’t offer a standard free trial with its paid plans, it does provide a free plan with access to basic essential tools.
Basic features subscriptions start at $29 per month on an annual billing cycle, with advanced options reaching $279 for enterprise users. Helium 10 is also flexible, allowing you to cancel your subscription at any time.
2. Jungle Scout
| Unique Feature | Wide Product Database |
| User Interface | Clean, Beginner-Friendly Dashboard |
| Free Version | Not Available |
Jungle Scout excels at product research while offering strong keyword discovery tools. The Keyword Scout feature identifies profitable search terms and tracks ranking performance over time.
Historical search volume data helps predict seasonal trends and fluctuations in market demand. The platform integrates product research with keyword analysis for complete market intelligence.
Pricing starts at $29 per month when billed annually, with unlimited keyword searches available for $149 per month.
3. AMZ Scout
| Unique Feature | Real-time Sales Data |
| User Interface | Simple Navigation with Clear Data Presentation |
| Free Version | Free Trial Available (7 days) |
AMZ Scout focuses on sales estimation and niche analysis with solid keyword research capabilities. The tool provides accurate revenue projections based on keyword performance and competition levels.
Users access keyword search volumes, competition scores, and suggested bid prices for PPC campaigns. The platform combines market research with keyword discovery for strategic planning. Monthly plans start at $59, with a yearly plan available for $399 per year.
A detailed comparison between Helium 10 and AMZScout will provide you with more clarity on which tool best fits your needs.
4. Keyword Tool. io
| Unique Feature | Supports Multiple Amazon Marketplaces |
| User Interface | Simple Search Interface with Detailed Results |
| Free Version | Available |
Keyword Tool.io generates thousands of long-tail keyword suggestions from Amazon’s autocomplete data. The platform covers multiple international marketplaces for global sellers targeting different regions.
Free users can get access to basic keyword lists, making it useful for quick research. Paid users unlock search volume, competition, and product-specific keyword variations.
Pro plans start at $69 per month (Annual billing), offering unlimited searches, detailed analytics, and advanced keyword insights for more in-depth marketing and SEO strategies.
5. Keyword Tool Dominator
| Unique Feature | Fast and Straightforward Keyword Extraction |
| User Interface | Minimalist Design Focusing on Speed |
| Free Version | Available |
Keyword Tool Dominator is a budget-friendly keyword research tool designed for Amazon sellers. It helps uncover high-ranking keywords by simulating real-time search behavior from actual buyers across multiple marketplaces.
This tool supports long-tail keyword discovery, product-specific suggestions, and keyword trends. Its simple interface makes it ideal for beginners.
Lifetime access plans start at a one-time payment of $98 and go up to $144, offering unlimited keyword tools, searches, and advanced features based on the selected package.
6. Ahrefs
| Unique Feature | Cross-Platform SEO Data Integration |
| User Interface | Professional Dashboard with Advanced Filtering |
| Free Version | Limited Free Searches Are Available |
Ahrefs Amazon keyword tool analyzes real customer behavior data rather than just autocomplete suggestions. The platform provides accurate search volumes, click-through rates, and keyword difficulty scores.
Users access competitor keyword strategies and track rankings across multiple search engines, including Amazon, Google, and YouTube. The tool suits sellers expanding beyond Amazon.
Pricing plans start at $108 per month for the Lite plan when billed annually and range up to $449 per month (annual) for the Advanced plan.
7. SellerApp
| Unique Feature | AI-powered PPC Optimization |
| User Interface | Modern Dashboard with Automated Insights |
| Free Version | Freemium Plan Available |
SellerApp combines keyword research with intelligent PPC campaign management and optimization tools. The platform uses artificial intelligence to identify profitable keywords and automate bid adjustments.
The keyword explorer reveals competitor strategies while providing search volume, CPC costs, and conversion estimates. Users benefit from daily data updates and trend analysis.
Professional plans start at $39/month when billed annually and $99/month when billed monthly, featuring advanced automation and reporting capabilities.
8. MerchantWords
| Unique Feature | Extensive Search Volume Database |
| User Interface | Professional Layout with Filtering Options |
| Free Version | No Free Version |
MerchantWords specializes in Amazon search volume insights with one of the largest keyword databases available. The platform tracks emerging trends and provides historical search data.
ASIN analysis reveals which keywords drive traffic to specific products, while bulk search features speed up research processes. The tool includes a Page 1 product analysis for competitive intelligence.
Entry-level plans start at $350 annually, with enterprise options reaching $749 per month for large businesses when billed monthly.
9. Viral Launch
| Unique Feature | Product Launch Strategy Integration |
| User Interface | Streamlined Design with Launch-Focused Features |
| Free Version | 14-day Free Trial Available |
Viral Launch combines keyword research with product launch strategies and market analysis tools to help businesses succeed. The platform provides opportunity scores identifying high-demand, low-competition keywords for new products.
Advanced relevancy filters ensure keyword suggestions match product categories while bidding insights optimize PPC campaigns. The tool integrates keyword data with sales projections.
The pricing plan starts at the Essentials plan, $56/month (billed annually), Pro $83/month (billed annually), and Pro Plus Ads ($199/month).
How To Choose The Best Amazon Keyword Research Tool?
Selecting the right keyword research tool depends on your budget, experience level, and specific business requirements. Consider features like search volume accuracy, competitor analysis, and user interface design.
Evaluate factors including pricing structure, data freshness, marketplace coverage, and integration capabilities. Free trials help test functionality before committing to paid subscriptions.
Key selection factors to choose the best Amazon keyword research tool include:
- Budget and pricing model
- Feature Requirements
- User experience level
- Marketplace coverage needs
- Integration with existing tools
- Customer support quality
- Data accuracy and updates
Best Ways To Research Keywords For Amazon
Effective Amazon keyword research involves combining multiple approaches, including competitor analysis, customer search behavior studies, and trend identification. Use autocomplete suggestions, customer reviews, and related product analysis.
Start with broad seed keywords, then expand to long-tail variations and specific product attributes. Monitor seasonal trends, analyze competitor listings, and track keyword performance over time to optimize your marketing strategy.
Why Use Amazon Keyword Research Tool?
Manual keyword research can be time-consuming and unreliable, often overlooking valuable keyword opportunities.
These tools offer precision by providing real-time data insights that improve listing visibility and drive more traffic. They also help sellers stay competitive by revealing what buyers are actively searching for.
Benefits of using the Amazon keyword research tool include:
- Simplifies keyword tracking across multiple products and markets.
- Uncovers niche keyword opportunities not visible through manual research.
- Enhances PPC campaign performance with data-backed suggestions.
- Provides historical keyword trends to support seasonal planning.
- Enables smarter, faster decision-making with visual analytics tools.
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Conclusion: Helium 10 Leads As The Best Amazon Keyword Research Tool
Amazon’s keyword research tools vary significantly in terms of features, pricing, and target audiences. Helium 10 and Jungle Scout offer the most complete solutions for serious sellers.
Budget-conscious users benefit from Keyword Tool Dominator’s lifetime pricing while advanced marketers prefer Ahrefs’ cross-platform capabilities. Select tools that match your experience level and business goals.
Top recommendations are Helium 10 for all-around excellence, Jungle Scout for beginners, and Keyword Tool Dominator for budget-friendly options.
FAQs
Helium 10 offers the most complete feature set for Amazon keyword research, including advanced ASIN analysis and competitor tracking capabilities.
MerchantWords and Viral Launch provide trending keyword data, while Amazon Brand Analytics offers direct insights from Amazon’s search data.
Jungle Scout provides the most beginner-friendly interface with clear guidance and educational resources for new Amazon sellers.
There is no free trial, but a 7-day money-back guarantee is available.
AMZScout is a legitimate and safe platform used by thousands of Amazon sellers worldwide with secure data handling practices.
