The Amazon FBA (Fulfillment by Amazon) business model has changed e-commerce, allowing entrepreneurs to build profitable ventures without the headaches of inventory management and shipping logistics. With 57% of sellers seeing profit margins exceeding 10% and 28% achieving margins of at least 20%, it’s no wonder that buying and selling established FBA businesses has become a thriving marketplace.
If you’re an entrepreneur looking to skip the startup phase and jump straight into a profitable venture, or a successful FBA seller ready to cash out and move on to new opportunities, understanding the landscape of FBA business transactions is crucial.
In this guide, we’ll explore everything you need to know about buying and selling Amazon FBA businesses, from the best marketplaces to essential best practices.
Is It Possible To Sell or Buy an Amazon FBA Business?
Absolutely! You can buy an established Amazon FBA business, and when you do, you’ll pay for the rights to sell under the brand name, inventory, and the established FBA account with Amazon. This practice has become increasingly common and sophisticated, with dedicated marketplaces and brokers facilitating these transactions.
In 2022, Empire Flippers alone sold 106 businesses with Amazon FBA as the primary monetization, for a total of $122,595,363.97, accounting for about 31.6% of all transactions on their marketplace but 72.4% of total volume in sales. These numbers demonstrate the significant market demand and value associated with FBA businesses.
The appeal is clear: as Amazon is a highly competitive marketplace, buying an FBA business with an established customer base could be advantageous. For sellers, it’s an opportunity to monetize years of hard work building a brand and customer base. For buyers, it’s a chance to acquire a turnkey business that’s already generating revenue and has proven market demand.
The average sale price of an Amazon FBA business increased by $538,741 in 2020—an 80% increase from 2019, showing the growing value and investment interest in this sector.
7 Best Marketplaces & Platforms to Buy & Sell Amazon FBA Businesses
The FBA business marketplace has matured significantly, with several platforms specializing in connecting buyers and sellers. These range from highly curated brokerages to general business marketplaces, each offering different advantages depending on your needs and experience level.
| Platform | Type | Price Range | Vetting Process |
|---|---|---|---|
| Empire Flippers | Curated Marketplace | $50K – $10M+ | Strict (90% rejection rate) |
| Flippa | General Marketplace | $1K – $1M+ | Buyer responsibility |
| Quiet Light | Business Broker | $100K+ | Broker-verified |
| Website Closers | Digital Business Platform | $50K+ | Company-vetted |
| FBAforSale | FBA-Focused Aggregator | Varies | Aggregated listings |
| BusinessesForSale.com | General Business Hub | $10K+ | Seller-provided |
| Latona’s | Digital Marketplace | $25K+ | Platform-reviewed |
Now, let’s know more about these platforms:
1. Empire Flippers
Empire Flippers is a curated marketplace for buying and selling established online businesses, boasting 325,000 buyers and sellers, 12.5+ billion dollars in verified liquidity, and 2,391 businesses sold as of January 2025. What sets Empire Flippers apart is their incredibly strict vetting process—they reject about 90% of businesses that apply, with their vetting team independently verifying every number against real analytics and financial data.
As of early January 2025, listings on the marketplace start around $50,000 and go up to $10 million plus, making it suitable for serious investors. In 2021, the average monthly sales multiple for FBA businesses in their marketplace was 40.5x.
One of their most valuable services is their migration team, which handles the entire business transfer process – Amazon FBA transfers, hosting changes, everything – and won’t release payment to the seller until they’ve confirmed everything is working properly for the buyer.
2. Flippa
Flippa is one of the largest online business marketplaces, boasting many diverse ecommerce businesses on sale – including many that use Amazon FBA. Unlike curated platforms, any seller can list a business on the Flippa platform, so it’s up to the buyer to do extensive due diligence before making an offer to purchase the business.
The platform’s main advantage is volume and potential value opportunities. Although you will have to make more effort to validate a business you wish to purchase, the large number of listings on the Flippa platform means you can find undervalued deals and pick up a great deal.
They also offer a “Flippa First Access” program, which gives you early access to new business listings, providing an edge in competitive situations.
3. Quiet Light
Quiet Light is a company with a good track record and reputation due to its excellent customer service. Each broker is an experienced digital business investor or operator, so you can find great businesses for sale and get insightful advice too. This platform focuses on providing personalized guidance throughout the transaction process.
Their brokers bring real-world experience to the table, having operated digital businesses themselves. This expertise translates into better business evaluations, more accurate valuations, and valuable insights during negotiations.
They typically handle higher-value transactions and work closely with both buyers and sellers to ensure successful transfers. Their personalized approach makes them particularly valuable for first-time buyers who need guidance navigating the complexities of acquiring an online business.
4. Website Closers
Website Closers is a dedicated platform for buying and selling digital businesses. The platform has many Amazon FBA businesses listed, spanning a diverse range of categories such as fashion, hardware, household goods, and more. Their strength lies in the depth of information provided for each listing.
One standout feature of this platform over others is the extensive information included for each listing that the company has vetted. This will help you do due diligence before making an offer. Additionally, payment and ownership transfers can be securely completed through the platform seamlessly, reducing the complexity and risk associated with business transfers.
This makes Website Closers particularly attractive for buyers who want comprehensive information upfront and sellers who want a streamlined transaction process.
5. FBAforSale
FBAforSale is another excellent place to find Amazon FBA businesses for sale. It’s a dedicated marketplace aggregating FBA listings from various marketplaces and brokers into one convenient place. This specialization makes it a one-stop shop for buyers and sellers on Amazon.
If you’re looking for the best publicly available vetted FBA businesses for sale, FBAforSale is the spot. The platform’s main value proposition is convenience—instead of checking multiple marketplaces and broker websites, users can see a comprehensive selection of FBA opportunities in one location.
This aggregation approach saves time and ensures you don’t miss opportunities that might be listed elsewhere. The platform typically features businesses across various niches and price points, making it suitable for both new and experienced FBA investors.
6. BusinessesForSale.com
BusinessesForSale.com is an online hub to find businesses of all types and sizes for sale. There are currently several exceptional Amazon FBA ecommerce businesses available for purchase. While not exclusively focused on online businesses, they maintain a solid selection of FBA opportunities.
Each listing offers comprehensive insights into the company, including financials, sales metrics, and inventory details to give buyers a good understanding of the operations. The platform facilitates direct communication between buyers and sellers, allowing for detailed discussions about the business before making offers.
Once you find a suitable business, you can contact the seller directly through the platform and begin negotiating the price and terms of the sale, providing flexibility in deal structure and terms.
7. Latona’s
Latona’s is another notable digital marketplace set up for the exchange of online-based enterprises, including Amazon FBA businesses. They focus specifically on digital and online businesses, bringing expertise to the unique aspects of these transactions.
The platform offers a curated selection of opportunities with a focus on established, profitable online businesses. Their team understands the nuances of digital business valuations, cash flow patterns, and transfer requirements.
Latona’s typically works with businesses that have demonstrated consistent performance and growth potential. They provide guidance on valuation multiples, market trends, and help both buyers and sellers understand what makes a digital business attractive in the current market environment.
Best Practices For Buying and Selling an Amazon FBA Business
For Buyers:
- Conduct thorough due diligence, including reviewing financial statements, Amazon seller account health, and product reviews
- Consider factors beyond net profits, such as Amazon’s customer service, product compliance, and fulfillment targets that sellers must meet
- Verify inventory levels, supplier relationships, and potential seasonal fluctuations
- Understand the transfer process and ensure all necessary account permissions and brand registrations can be properly transferred
For Sellers:
- Prepare comprehensive documentation including profit and loss statements, traffic analytics, and inventory reports
- Maintain good Amazon account health and resolve any policy violations before listing
- Consider add-backs such as non-recurring expenses and personal costs to show a more accurate reflection of the business’s profitability
- Be transparent about challenges and growth opportunities to build buyer confidence
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Conclusion: Find the Best Places to Buy and Sell Your Amazon FBA Business
The Amazon FBA business marketplace has evolved into a sophisticated ecosystem with multiple platforms serving different needs and investment levels. Whether you’re looking to buy your first FBA business or sell an established brand you’ve built over years, there are now professional platforms and services to facilitate these transactions safely and effectively.
With Amazon FBA continuing to be profitable for many sellers in 2025 and the overall growth in e-commerce showing no signs of slowing, the market for buying and selling these businesses will likely continue expanding. Success in this space requires careful platform selection, thorough due diligence, and working with experienced professionals who understand the unique aspects of Amazon FBA businesses.
Remember that buying an established FBA business is ultimately an investment in your entrepreneurial future—choose platforms and opportunities that align with your experience level, risk tolerance, and growth objectives.
